Salvation Army

Salvation Army - Fight for Good

Animation

For Good

Character

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A story of gratitude, compassion, and care that resonates with the true spirit of the holiday season.

In crafting this heartfelt spot for the Salvation Army, Moth navigates the delicate balance between tradition and modernity. It was imperative to honor the Salvation Army's rich history, evoke the nostalgic embrace of holiday warmth, and yet articulate contemporary narratives that resonate with present-day audiences. Moth's masterful blend of animation and illustration within the narrative results in an elegant tale that unfolds with grace, embodying the essential virtues of kindness, generosity, and tenderness—qualities that resonate profoundly in the context of our current world. Through Moth's artistry, the spots transcend mere visuals to convey a poignant message that lingers in the hearts of viewers.

Credits

Director Moth
Agency The Richards Group
Client The Salvation Army

Designed Moth Studio, Léonie Després, Manddy Wyckens

Produced by Hornet & Moth Studio

Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Eva Dahlqvist & Dez Stavracos
Editor Daniele Baiardini & Stephanie Andreou

2D Animation Carlos De Faria, Tyler DiBiasio, Anne-Louise Erambert, Anne Escot, Freya Hotson, Reg Isaac, Jennifer Zheng
Cleanup Bianca Beneduci Assad, Tyler DiBiasio, Marguerite Dumans, Anne-Louise Erambert, Anne Escot, Freya Hotson, Matt Lloyd, Mick O’Sullivan, Lior Wolff-Epshtein
CG Animation Luke Carpenter, Luke Doyle
Compositing Daniele Baiardini
Editing Assitance Stef Roberts

Music composed, conducted and arranged by Pierre O'Reilly

Orchestra contractor James Fitzpatrick
Session Producer James Fitzpatrick
Orchestra The City Of Prague Philharmonic Orchestra
Recording Engineer Jan Holzner

Vocals Triona O'Neill
Piano Pierre O'Reilly
Recording Engineer Tom Bullen
Mixed and Mastered by Nick Taylor

Sound design Box Of Toys Audio

Post Production 3008
Audio Engineer Matt Cimino
Online Flame Artist Mark Sullivan
Senior Producer Jennifer Brannon

Voice over artist Susan Eisenberg - William Morris Endeavor Entertainment-LA

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