[
Adobe
]
Adobe - Express 2025 Campaign
Client
Adobe
Production Co
Hornet
Agency
72 & Sunny
Creative Directors
Wu Lew, Itay Tevel
Executive Producer
Cathy Kwan
Supervising Producer
Justine Webster
Senior Producer
Sarah Cella
Producers
Ari Vega, Peter Rynsky, Sarah Cella
Associate Producer
Arlon Tanzer
Editors
Anita Chao, Cole Bannick, Eren Gulfidan, Christie Brown, Chris Deo, Minseok Kim
Associate Editor
Cole Bannick
Associate Art Director
Kelsey Robinson
Designers
Hana Eunjin Yean, Rachael Park, PJ Pan, Kyuri Kim, Diane Lee, Sunny Xinyu, Carla Dasso, Apollo Baldoz, Jillian Russell, Nocky Dinh
Motion Designers
Nuno Leites, Pablo Lozano, Eduardo Altarriba, Tyler West, Sunny Xinyu, Manu Correa Soto, Amalia Lage, Esteban Esquivo, Jaume Mestre, Jeff Jeong, Mathjis Luijten, Thiago Steka, Jon Smith, Seongjin Yoon, Michael Kuzmich, Érico Santana, Murilo Almeida, Jeff (Jip) Jeong
CG Design
Thiago Tallman, Diane Lee
Motion Design Intern
Junjie (PJ) Pan
Copywriter
Trent Farr
Production Coordinators
Caroline Huh, Olivia Grady
Sound Company
Good Ear Music Supervision
A vibrant campaign showcases seamless collaboration and boundless creativity
Welcome to the limitless world of Adobe Express.
Hornet was tasked with showcasing the platform’s wide range of uses and how easily it connects teams. We created a campaign full of personality, tied together by a bold visual and motion language. Adobe’s clean, purposeful UI flows through the energetic world of the campaign, bringing team members together as they create something incredible!
The campaign spans broadcast, out-of-home, paid social, and streaming placements.
We created a campaign full of personality, tied together by a bold visual and motion language.
Adobe’s clean, purposeful UI flows through the energetic world of the campaign, bringing team members together as they create something incredible!
