Adobe - Behind the Scenes
In this “How to Job” series for Adobe, Hornet CD Itay Tevel delivers a clinic in “how to create best-in-class motion design” by showcasing three Adobe programs: InDesign, Photoshop, and Illustrator. Each tutorial is packed with cool & contemporary design, bold & balanced colors, and a distinctly Millennial-centric sensibility. In other words, the humble tutorial gets a totally motion-fueled, design-forward, snappy & stylish makeover.
In our approach, we really honed in on finding the balance between efficiency and the joy of creativity. Our goal was to flip the script on traditionally boring tutorials and create a series of fun, engaging videos with simple and approachable UI.Across all of the How to's, there's a uniform energy, a parallel language of quick snappy movements and interesting tidbits. Yet, each individual tutorial also maintains a very bespoke, fun, playful, and coherent individualism.
Creative Director Itay Tevel
Client Adobe
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Cathy Kwan
Production Supervisor Dez Stavracos
Producer Annalee Walton
Editor Sam Stulin
Assistant Editor Cole Bannick
Production Coordinator Brandon Buikema
Pre Production
Design Dennis Hoogstad, Otilija Morozaitė
UI/Tutorial Design Riccardo Agostinelli, Dennis Hoogstad, Ameen Shahid, Dan Stein
Motion Design
Motion Designer Riccardo Agostinelli, Dennis Hoogstad, Amália Maria Gagliazzi Lage, Cynthia Larenas, Otilija Morozaitė, Ameen Shahid, Dan Stein
Motion Intern Momo Zhao
Audio
Sound Company Lime
Executive Producer Becca Falborn
Executive Producer Susie Boyajan
Mixer Joel Waters
Agency
Executive Creative Director Lauren Smith
Creative Director Kristian Grove
Creative Director Scott Reedy
Senior Designer Natasha Cirisano
Senior Designer Bella Caruso
Senior Writer Kevin Tosi
Group Brand Director Shane Chastang
Brand Manager Trent Teixeira
Brand Coordinator Diquan Jackson
Senior Strategist Liliana Wagner
PAL Director Charissa Kinney
PAL Manager Julia Motikov
Director of Production Kate Morrison
Executive Film Producer Leah Karabenick
Film Producer Daniel Stenzel
