[
Adobe
]
Adobe - Behind the Scenes
Creative Director
Itay Tevel
Client
Adobe
Production Co
Hornet
Managing Director
Hana Shimizu
Head of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Executive Producer
Cathy Kwan
Production Supervisor
Dez Stavracos
Producer
Annalee Walton
Editor
Sam Stulin
Assistant Editor
Cole Bannick
Production Coordinator
Brandon Buikema
Pre Production
Design
Dennis Hoogstad, Otilija Morozaitė
UI/Tutorial Design
Riccardo Agostinelli, Dennis Hoogstad, Ameen Shahid, Dan Stein
Motion Design
Motion Designer
Riccardo Agostinelli, Dennis Hoogstad, Amália Maria Gagliazzi Lage, Cynthia Larenas, Otilija Morozaitė, Ameen Shahid, Dan Stein
Motion Intern
Momo Zhao
Audio
Sound Company
Lime
Executive Producer
Becca Falborn
Executive Producer
Susie Boyajan
Mixer
Joel Waters
Agency
Executive Creative Director
Lauren Smith
Creative Director
Kristian Grove
Creative Director
Scott Reedy
Senior Designer
Natasha Cirisano
Senior Designer
Bella Caruso
Senior Writer
Kevin Tosi
Group Brand Director
Shane Chastang
Brand Manager
Trent Teixeira
Brand Coordinator
Diquan Jackson
Senior Strategist
Liliana Wagner
PAL Director
Charissa Kinney
PAL Manager
Julia Motikov
Director of Production
Kate Morrison
Executive Film Producer
Leah Karabenick
Film Producer
Daniel Stenzel
Three tutorials, one majorly satisfying motion design campaign.
Itay Tevel delivers a masterclass in playful motion design to showcase three Adobe programs: InDesign, Photoshop, and Illustrator.
This campaign flips the script on traditional tutorials to create fun, engaging videos in a contemporary, design-forward motion language.
Each individual tutorial also maintains a very bespoke, fun, playful, and coherent individualism.
Itay Tevel delivers a masterclass in playful motion design to showcase three Adobe programs: InDesign, Photoshop, and Illustrator.
This campaign flips the script on traditional tutorials to create fun, engaging videos in a contemporary, design-forward motion language.
