Apple - Worlds Made on iPad
Four directors from across the Hornet studio- from 2D to 3D to live action- came together to create this imaginative campaign using the iPad Pro and Apple Pencil Pro.
Sofia Wylie's captivating performance was directed by Bennett Johnson and set the stage for Natalie Labarre's "Forest", Eric Lane's "Colossus", and Jay & Jin's "Theatre".
To bring these distinct worlds to life, the team used Procreate, Procreate Dreams, Nomad Sculpt, Adobe Photoshop for iPad, Adobe Illustrator for iPad, Naomi, Shapr, DaVinci Resolve, & Final Cut. The live action performance was shot on iPhone.
Client Apple
Production Co Hornet
Directors Jay & Jin, Bennett Johnson, Natalie Labarre, Eric Lane
Executive Producers Jo Arghiris, Greg Bedard, Ben Sharpe
Producer Nola Donkin
Line Producer Richard Kaylor
Director of Photography Peter Menzies Jr.
Production Designer Jace Ford
VFX CD Evan Shoonmaker
Editors Anita Chao, Loren Christiansen
Movement Director Pascal Johnson
Stunt Coordinator Mariah Dyson
Talent Sofia Wylie
Forest (Hero Film 1)
Director Natalie Labarre
Visual Development Kaycee Nwakudu, Alisha Liu, Laurent Meriaux, Cristian Martinez
Environment Design Lead Laurent Meriaux
Character Design Alisha Liu
Storyboard Sami Healy, Natalie Labarre
Cel Lead Maxime Jouniot
Cel Animators Kaycee Nwakudu, Alisha Liu, Camille Vincent, Sarah Litzenberger, Hyo Bin Kang, Natalie Labarre
Cel Cleanup Animator Dax Wong
Lead Compositor Ted Wiggin
Theater (Hero Film 2)
Directors Jay Asava, Jin Jindawitchu
Visual Development Jim Rhode, Hannah Kim, Bryan Jimenez
Environment Design & Modeling Jay Asava, Jim Rhode
Character Design Amalia Lage, Jim Rhode
Lead Background Painter Ayan Nag
Background & Character Painters Chiara Benedetti, Ebru Erdoğan, Hannah Kim
Cel Lead Sami Healy
Cel Animators Josh Brennan, Amalia Lage, Seongjin Yoon
Lead Compositor Andy Malvasio
Colossus (Hero Film 3)
Director Eric Lane
Visual Development Eric Bernal, Hannah Kim, Christy Lundy, Jasmin Lai
Environment Design Lead Christy Lundy
Background Painters Christy Lundy, Jasmin Lai
CG Lead Pakorn Bupphavesa
3D Generalists Nicholas Christie, Matthew Corsillio
Modeling & Texturing Angeline Rivera
Lead Compositor Manu Gaulot
Compositing Supervisor Evan Schoonmaker
Compositors Manu Gaulot, Matthew DeFranco, Paulo Dias, Andy Malvasio, Ria Shinde, Ted Wiggin
Lead Storyboard Artists Maria Chou, Jeremy Sickels
Additional Storyboard Artists Camillo Clauser, Sami Healy, Sean Lattrell
Colorist Matthew Rosenblum
Production Coordinator Aidan Erbter
Talent Lead Deanna Rivera
Talent Coordinator Jonathan Chun
R&D Pakorn Bupphavesa, Nicholas Christie, Matt Corsillo, Sami Healy, Michael Knapp, Andy Malvasio, Reece Parker, Gareth Porter, Angie Rivera, Seongjin Yoon
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos
Security DRI Ashley Zari
Client Services Elle Vaughn, Alan Diaz
Activation Film
Client Apple
Production Co Hornet
Director Eric Lane
Producer Nola Donkin
Editor Christie Brown
Assistant Editor Minseok Kim
Motion Designer Jon Smith
Production Design Jeff Hendricks
PA Eduardo Torrealba
Copper Pot Pictures
Producer Dave LaMattina
Director of Photography Dan Kerrigan
Assistant Camera Luciano Suriel
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos
