Birkenstock Holiday Display - Concepts

Introducing felted Birkenstocks to the world of felted animation, Hornet Director Andrea Love collaborates with Boston-born Concepts International, infusing her iconic fiber aesthetic into the realm of streetwear fashion. Through interactive in-store activations and video vignettes inspired by Bavarian and Bostonian influences, Andrea seamlessly blends her folky wool aesthetic with the chic and sophisticated brand.

Vignettes include a cozy cottage with a yule-log fire, reminiscent of German Christmas markets, and a cityscape scene featuring felted clogs crossing Boston's iconic Zakim Bunker Hill Bridge—simple, subtle, and purely feel-good.