Concepts

Birkenstock Holiday Display - Concepts

Stop Mo

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Andrea Love infuses a folksy charm to the classic brand.

Introducing felted Birkenstocks to the world of felted animation, Hornet Director Andrea Love collaborates with Boston-born Concepts International, infusing her iconic fiber aesthetic into the realm of streetwear fashion. Through interactive in-store activations and video vignettes inspired by Bavarian and Bostonian influences, Andrea seamlessly blends her folky wool aesthetic with the chic and sophisticated brand.

Vignettes include a cozy cottage with a yule-log fire, reminiscent of German Christmas markets, and a cityscape scene featuring felted clogs crossing Boston's iconic Zakim Bunker Hill Bridge—simple, subtle, and purely feel-good.

Credits

Director Andrea Love
Client Concepts
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Marty Geren
Production Supervisor Dez Stavracos
Associate Producer Nico Benenati
Editor Sam Stulin

Pre Production
Concept Designer Hannah Kim, Sara Litzenberger, Natalie Labarre

Fabrication
Fabricator Andrea Love
Assistant Fabricator Michelle Hagewood
Set Construction Alex Moro
Electrical Technician Alex Moro

Stop Motion
Animator Andrea Love
Compositor Bil Thompson
Colorist Sam Stulin

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