[
Cheez-It
]
Cheez-It - Crunch
Client
Mars Inc.
Agency
BBDO NY
Production Co
Hornet
Director
Peter Sluszka
Creative Director
Evan Schoonmaker
Executive Producer
Marty Geren
Producer
Sean O'Loughlin
Line Producer
Joel Kretschman
Director of Photography
Ivan Kovlowski
VFX Supervisor
Andy Malvasio, Evan Schoonmaker
Editor
Anita Chao
Lead Compositor
Andrew Malvasio
Art Director
Justin Burks
Designer
Frederick Gardner, Joey McCormick
Storyboard Artist
Stephanie Dere, Maria Chou
Previs Artist
Matthew Corsillo
Compositing Lead
Andy Malvasio
Compositor
Alex Harding, Evan Schoonmaker, JeeJee Lee, Paulo Dias, Ria Shinde
Compositing Intern
Viktor Niksdorf
Colorist
Evan Schoonmaker
Production Coordinator
Olivia Grady
Stop Motion
Motion Control Operator
Richard Coppola
Gaffer
Michael Yetter
Best Boy Electric/Swing
Chris Clarke
Key Grip
Ben Hunt, Balz Biellmann
Key Rigger
Tim McDonald
Rigger
Pete Erickson
Rigger/Fabricator
Brian Holmes
Fabricator
Samantha Smith, Heather Asch, Koren Harpaz, Bismark Fernandes, Ben Kress
Animator
Matt Somma, Matt Christensen, Mikail Ekiz
Production Assistant
Tim Kuhl, Paul Bekavac
A stop motion smackdown for the ages.
This heated product launch was inspired by the golden age of the 80’s wrestling. Crunch hero has all the best moves and the spiciest trash talk.
Peter Sluszka knows how to turn up the heat, bringing his experience animating on MTV’s stop motion Celebrity Death Match to this explosive product launch. Cinematic lighting and camerawork builds a rich atmosphere as the Crunch takes out his Jalapeño nemesis. Cheez-It’s classic cheese wheel characters and color palette of yellow and red unifies the sold-out crowd; and meticulous, individual accessories give each audience member a unique personality.
Get ready to rumble with Cheez-it’s boldest hero in a classic stop motion spectacle.
Peter Sluszka knows how to turn up the heat, bringing his experience animating on MTV’s stop motion Celebrity Death Match to this explosive product launch.
Cheez-It’s classic cheese wheel characters and color palette of yellow and red unifies the sold-out crowd; and meticulous, individual accessories give each audience member a unique personality .
