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Chipotle - Unfolded
]
Chipotle - Unfolded
Industy
Spotify
Discipline
3D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Client Chipotle
Agency Venables Bell & Partners
Production Co Hornet
Director Yves Geleyn
Executive Producer Jo Arghiris, Marty Geren
Producer Nola Donkin
Live Action Production Co. Tool of North America
Line Producer Taylor Bro
Director of Photography Andrew Wehde
Production Designer Tony Gasparro
Head of Production Adam Litt
Senior Editor Anita Chao
VFX Creative Director Evan Schoonmaker
CG Lead Patrick Porter
Art Director Michael Knapp
Character Designer Christy Lundy
Background/Environment Designers Colin Bigelow, Benjamin Flouw, Tom Humber, Jasmin Lai, Christy Lundy
Matte Painter Tristan Ménard
Storyboard Artist Maria Chou
Technical Artist/Render TD Joseph Chen
Modelers Constance Bensen, Angeline Rivera
Previs Artists Patrick Porter, Tom Shek
Look Dev Artists Sylvia Apostol, Nicole Noel, Natalie Perez
Riggers Carlos Sandoval, Nicholas Christie
CG Generalists Daniel Lombardi, Kaitlyn Yu
CG Animators Nicholas Christie, Matt Corsillo, Meg Oswalt, Tom Shek, Michael Sime
Lighters Sylvia Apostol, Christina Ku, Nicole Noel, Natalia Perez
Lead Compositor Fred Kim
Compositors Matthew DeFranco, Andy Malvasio
Motion Designer Jon Smith
Colorist Evan Schoonmaker
Assistant Editor Cole Bannick
Production Coordinator Ryann Rezza
Talent Coordinator Jon Chun, Lizzy Dolce
Managing Partner Greg Bedard
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos
A bright future unfolds in a new campaign for Chipotle.
Within every paper bag is a world of innovation and a steadfast commitment to local and sustainable farming.
Hornet Director Yves Geleyn uses the texture and movement of the paper to inform every element- from character design to animation- and implemented a vibrant color palette inspired by fresh Chipotle ingredients. No stranger to navigating miniature worlds, Yves referenced classic stop motion techniques to keep the tactility of the paper bag front and center in the campaign.
As the Chipotle truck journeys past vibrant, polyculture farms with diverse and organic crops through the American countryside, a colorful new world unfolds in a symphony of paper.
