COS - Sound of COS

With minimal staging and multiple sources of unexpected sound, this spot for COS has Sander Plug tapping into his signature artistry. Two models take center stage, accompanied by two Foley Artists casting unexpected sounds. Everyday actions—like buttoning a jacket or exploring a purse—come alive with unconventional audio: umbrellas opening, toilet plungers popping, basketballs gliding on sand, and beyond. The film's simplicity belies its charming surprises; it's a fusion of fashion and auditory artistry that elevates the ordinary to the extraordinary.