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COS

News

COS - Sound of COS

COS - Sound of COS
Live Action
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Sander Plug
Sander explores foley for fashion and brings to life the surprisingly delightful sounds of COS.
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With minimal staging and multiple sources of unexpected sound, this spot for COS has Sander Plug tapping into his signature artistry. Two models take center stage, accompanied by two Foley Artists casting unexpected sounds. Everyday actions—like buttoning a jacket or exploring a purse—come alive with unconventional audio: umbrellas opening, toilet plungers popping, basketballs gliding on sand, and beyond. The film's simplicity belies its charming surprises; it's a fusion of fashion and auditory artistry that elevates the ordinary to the extraordinary.

Credits

Director Lernert & Sander
Client COS
D.O.P. Pau Castejon
Foley artists Freddie Web & Joe Farley @ Father
Creative Directors Jop van Bennekom & Gert Jonkers
Executive Producer James Bretton @ Blinkink
Producer Julie Crosbie
Production Design Stripeland
Editor Final Cut
Grading Hectic Electric


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