Eric Lane Joins Hornet’s Director Roster

With a background in architecture, graphic design, and photography, Eric approaches design through a spatial lens—elevating and respecting the details of the subject at hand through environment. For Eric, physical space is in itself a character. It’s not just a setup—it’s a stabilizer, a stage, a shield. It elevates, conceals, and amplifies whatever is unfolding within it. This sensibility translates seamlessly into the digital realm, where he designs not just for function, but for presence, clarity, impact and story. He applies his thoughtful narrative depth to each project.

Hornet co-founder Michael Feder says, “Eric has been an impactful contributor to Hornet in his role as a creative director– his architectural background brings an unparalleled level of integrity to his environmental and industrial design, and his ability to connect and create with clients has resulted in strong, long-lasting relationships. Hornet’s multi-year tenure with Verizon and Amazon, and now with Apple, are just some examples of his artistic integrity and ability to build strong relationships.”