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Google

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Google - Making of Material You

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Industy

‍Spotify

‍
Discipline

Design

‍
What we did

Itay Tevel

Industy

‍Spotify

‍
Discipline

Systems

‍
What we did

Itay Tevel

Directors Relay Studio

Form follows feels in this campaign for Google's design philosopy.

Relay collaborated on this campaign, positioned to transform design for Android, for Google, and for the entire tech industry. The visual direction was built from the central question of “What if form did not just follow function, but also followed feeling?”

The ‘Making of Material You’ series dives into Google’s philosophy and approach to design. Explaining their vision for an adaptive, personal, and expressive future for design.

Directed by 

Relay Studio
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