[
IKEA - Slice of Life | Cat
]
IKEA - Slice of Life | Cat
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Director Clubcamping
Client IKEA
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Jo Arghiris
Head of Production Dez Stavracos
Producer Sarah Keshishian
Talent Coordinator Jon Chun
Agency
Creative Team Ogilvy
Creative Director Sho Matsuzaki & Fanny Josefsson
Agency Producer Karen Rossiter
Creative direction Mariano Fernández Russo
EP Ana Sieglitz & Juliana Millán
Head of Production Ana Laura Aparicio
Lead Producer Sofia Arissian
Animation Direction Maricel Piazza
Art Direction Martín Vinograd
Art Lead Bruno Ferrari
Design El Sike, Nahuel Ruiz, Nacho Flores Aguirre, Ailen Sbrizza & Juan Cruz Rodriguez, Mariana Da Silva Braga, Adriana Matallana, Celina Pavón & Evelin Unfer
Lead Animator Franco Pellicciaro
Animation & Cleanup Celina Pavón, Emmanuel Zampalo, Israel Giampietro, Six Studio, Sofia Diaz, Alan Mohamed, Mercedes Di Santis, Julieta Culaciati & Adèle Baquiast
Compositing Mariano Fernandez Russo & Gabriel Rocha
Sound Design Facundo Capece & Felipe Barandalla
Special Thanks Santi Villa & Juan Tumburús
Hornet x IKEA make everyday lives a little better in this soothing slice-of-life campaign directed by Clubcamping.
In a new series of shorts directed by Clubcamping, IKEA wanted to make young people venturing out for the first time feel at home in a way that speaks authentically to Gen Z. To do so, Clubcamping created an homage to the anime sub-genre “slice of life”, known for its portrayal of the beauty in everyday moments, typically through incredibly soothing scenes of people going about their days. Marrying those principles with IKEA's own values of making people's everyday lives better lays the groundwork for the series.
