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IKEA

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IKEA - Slice of Life

Discipline

Animation

Director

Clubcamping

Client

IKEA

Production Co

Hornet

Managing Partner

Hana Shimizu

Director of Production

Karen Lawler

Head of Creative Development

Kristin Labriola

Executive Producer

Jo Arghiris

Head of Production

Dez Stavracos

Producer

Sarah Keshishian

Talent Coordinator

Jon Chun

Agency Creative Team

Ogilvy

Creative Director

Sho Matsuzaki & Fanny Josefsson

Agency Producer

Karen Rossiter

Creative Direction

Mariano Fernández Russo

Ana Sieglitz & Juliana Millán

Head of Production

Ana Laura Aparicio

Lead Producer

Sofia Arissian

Animation Direction

Maricel Piazza

Art Direction

Martín Vinograd

Art Lead

Bruno Ferrari

Design

El Sike, Nahuel Ruiz, Nacho Flores Aguirre, Ailen Sbrizza & Juan Cruz Rodriguez, Mariana Da Silva Braga, Adriana Matallana, Celina Pavón & Evelin Unfer

Lead Animator

Franco Pellicciaro

Animation & Cleanup

Celina Pavón, Emmanuel Zampalo, Israel Giampietro, Six Studio, Sofia Diaz, Alan Mohamed, Mercedes Di Santis, Julieta Culaciati & Adèle Baquiast

Compositing

Mariano Fernandez Russo & Gabriel Rocha

Sound Design

Facundo Capece & Felipe Barandalla

Special Thanks

Santi Villa & Juan Tumburús

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Making the everyday a little nicer in this soothing slice-of-life campaign.

In this series of shorts directed by Clubcamping, IKEA wanted to make young people venturing out for the first time feel at home in a way that speaks authentically to Gen Z. To do so, Clubcamping created an homage to the anime sub-genre “slice of life”, known for its portrayal of the beauty in everyday moments, typically through incredibly soothing scenes of people going about their days.

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Marrying the calming "slice of life" principles with IKEA's values of making people's everyday lives better lays the groundwork for the series.

Directed by

Clubcamping