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Vital Farms
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Vital Farms - Keeping it Bullsh*t-Free
Production Co
Hornet
Managing Director
Hana Shimizu
Head of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Executive Producer
Ashley Monaghan
Production Supervisor
Dez Stavracos
Producer
Hanna Smith-Ide
Editor
Anita Chao
Assistant Editors
Cole Bannick, Minseok Kim
Production Coordinator
Brandon Buikema
VFX
VFX Supervisor
Evan Schoonmaker
CG Supervisor
John Kalaigian
Compositing
Kevin Matuszewski, Sang Lee, Matthew Defranco
Previz
Meg Oswalt
Colorist
Kookaburra Colour
Live Action NY Shoot
Line Producer
Nik Sipolins
Production Manager
Nikki Horowitz
1st AD
Paul Cody
2nd AD
Mitch Allen
Camera Dept.
DP
Zak Mulligan
1st AC
Walter Rodriguez
2nd AC
Matt Degreff
DIT
Michael Macalincag
Remote Head Tech
Mathieu Roberts
Lighting & Grip
Gaffer
Eric Hora
Best Electric
Case Wooden
3rd Electric
Augustina Biasutto
Key Grip
Danny Green
Best Grip
Travis Tomlinson
3rd Grip
Rolf Eberlein
Swing
Corey Gailit
Black voids and wide open spaces cut through the BS.
In this Bullsh*t-Free campaign, we teamed up with Austin-based agency Preacher to prove that the grass truly is greener with Vital Farms.
Filmed on-site between a soundstage and real Vital Farms pastures, each of these films travels from The Black Void with dubious practices to Vital Farms' sunlit pastures and happy hens.
Boring becomes enthralling. Claustrophobic becomes free.
Filmed on-site between a soundstage and real Vital Farms pastures, each of these films travels from The Black Void with dubious practices to Vital Farms' sunlit pastures and happy hens.
"All elements across the design work together to heighten the relief you feel when seeing the final Vital Farms shots."
– Sander Plug
