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Kroger - Silence Hunger
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Kroger - Silence Hunger
Industy
Spotify
Discipline
3D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Character
What we did
Itay Tevel
Client Kroger
Agency DDB / Omnicom
Production Co Hornet
Director Yves Geleyn
Executive Producer Marty Geren
Senior Producer Hanna Fuller
Producer Caroline Goujard
Editor Matthew Sandager, Minseok Kim
CG Supervisor George Smaragdis
CG Lead Rob Cavallo
Lead Compositor Andy Malvasio
Art Director Justin Burks
Concept Artist Justin Burks, Hannah Kim
Character Designer Hannah Kim
Background/Environment Designer Justin Burks, Hannah Kim
Storyboard Artist Camillo Clauser
Color Script Artist Justin Burks
Technical Director Joseph Chen, Natalie O’Leary
Modeler August Park
Previs Artist Megan Oswalt, Han Hu
Look Dev Artist Anne Yang, Mirelle Underwood
Rigger August Park
CG Generalist Tania Florit
CG Animator Han Hu, Thomas Shek
Lighter Anne Yang, Mirelle Underwood
Compositor Sang Lee, Matthew DeFranco, TingTing Li, Ria Shinde
Conform Editor Minseok Kim
Production Coordinator Ryann Rezza
Talent Coordinator Jon Chun
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos
Head of CG Pakorn Bupphavesa
A cinematic campaign focused on giving back.
Kroger harnessed the spotlight of The Big Game to raise awareness around its initiative to end childhood hunger. Director Yves Geleyn uses elevated cinematic language to shed light on the frightening reality that one in five American children go to bed hungry.
Through their program, Kroger has donated 3.4 billion meals, provided $1.5 billion to support hunger relief, including nearly 700 million pounds of surplus fresh food donations from stores.
