New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
Kroger’s 2025 advertisement for football’s biggest game of the year is a spotlight on its initiative to silence hunger.
Director Yves Geleyn channels the elevated design of Kroger’s annual holiday campaigns, and introduces a new mysterious tone in this cinematic spot.
As part of our ongoing campaigns with Kroger, the look is rooted in the original “Kroji” world designed by Hornet Director César Pelizer.
Client Kroger
Agency DDB / Omnicom
Production Co Hornet
Director Yves Geleyn
Executive Producer Marty Geren
Senior Producer Hanna Fuller
Producer Caroline Goujard
Editor Matthew Sandager, Minseok Kim, Anita Chao, Loren Christiansen
CG Supervisor George Smaragdis
CG Lead Rob Cavallo
Lead Compositor Andy Malvasio
Art Director Justin Burks
Concept Artist Justin Burks, Hannah Kim
Character Designer Hannah Kim
Background/Environment Designer Justin Burks, Hannah Kim
Storyboard Artist Camillo Clauser
Color Script Artist Justin Burks
Technical Director Joseph Chen, Natalie O’Leary
Modeler August Park
Previs Artist Megan Oswalt, Han Hu
Look Dev Artist Anne Yang, Mirelle Underwood
Rigger August Park
CG Generalist Tania Florit
CG Animator Han Hu, Thomas Shek
Lighter Anne Yang, Mirelle Underwood
Compositor Sang Lee, Matthew DeFranco, TingTing Li, Ria Shinde
Conform Editor Minseok Kim
Production Coordinator Ryann Rezza
Talent Coordinator Jon Chun
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos
Head of CG Pakorn Bupphavesa
