[
Kroger
]
Kroger - Quality Milk
Director
César Pelizer
Client
Kroger
Production Co
Hornet
Managing Director
Hana Shimizu
Head of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Executive Producer
Alex Unick
Production Supervisor
Dez Stavracos
Producer
Hanna Smith-Ide
Senior Editor
Anita Chao
Editor
Dylan Leslie
Assistant Editor
Minseok Kim
Production Coordinator
Nikki Knight
CG Lead
Natalia Perez Melendez
CG Generalists
Angeline Rivera, Natalia Perez Melendez, Wenjie Wu
Compositors
Emily Mai, Matt DeFranco
Even connoisseurs are impressed by Kroger's freshness.
César Pelizer brings his signature 3D style and cheeky wit to this sweet and silly spot.
Kroger's monumental character-driven rebrand was rooted in the charming, vivacious style of César's work. The rebrand resulted in a world of characters affectionately dubbed "Kroji's" who starred in hundreds of fun spots and a series of poignant holiday films.




Kroger's monumental character-driven rebrand was rooted in the charming, vivacious style of César's work. The rebrand resulted in a world of characters affectionately dubbed "Kroji's" who starred in hundreds of fun spots and a series of poignant holiday films.




