[
La Mer
]
La Mer - Global Holiday Campaign
Client
La Mer
Production Co
Hornet
Director
Sam Mason
Executive Producer
Greg Bedard
Producer
Sean O'Loughlin
Editor
Matthew Sandager
CG Technical Artist
Rui Zhu
CG Technical Artist/Render TD
Joseph Chen
Art Direction
Saad Moosajee
Concept Artist
Hannah Kim
Animation
Daniel Calleby, Perrine Phelion El, Wild Man Studio
Designer/Animator
Alisha Liu
Designer
Christy Lundy
C4D Designer
Javier Tommasi
Layout/Modeler
Sam Mason, Jan Hebein, Jerry Mierberg
Rigger
Luca Amorosi
CG Generalist
Christina Ku
Coordinator
Caroline Reagan
Production Coordinator
Ryann Rezza
Production Coordinator
Olivia Grady
Talent Leads
John Chun, Deanna Rivera, Vince White
Managing Partner
Greg Bedard
Director of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Head of Production
Dez Stavracos
Storyboard Artist
Maria Chou (Famous Frames)
Welcome to the most dazzling party of the year.
The extensive global campaign guides us through a festively decorated mansion full of charming and lavishly adorned guests. The extravagant night unfolds in a whirlwind of opulence.
Extensively detailed worldbuilding envelops viewers in the dazzling holiday experience of La Mer. The stylish interiors channeled luxury window vignettes, architecture from the Gilded Age through the Roaring 20s, and choreography of early 20th century stagecraft like Busby Berkeley's cinematic dance sequences. From the grand staircase to the sparkling masks, every detail is expertly designed and crafted. Deep greens, glittering champagne golds, tinted glass, and polished surfaces create a dream world with a material palette that is unmistakably La Mer.
For an extensive global campaign, a panoramic world of assets emerged from the hero film, including photo-real renderings and character explorations in a host of scenarios. As we venture through the party, we explore rooms inspired by different lines of products.
The Black Friday and Singles Day elements explored the grounds with their snowy gates, chauffeurs, and sleek automobiles.
With this exciting brand-direct work, we are proud to bring our special Hornet magic to the legacy of La Mer’s holiday campaign.


The stylish interiors channeled luxury window vignettes, architecture from the Gilded Age through the Roaring 20s, and choreography of early 20th century stagecraft like Busby Berkeley's cinematic dance sequences.


From the grand staircase to the sparkling masks, every detail is expertly designed and crafted. Deep greens, glittering champagne golds, tinted glass, and polished surfaces create a dream world with a material palette that is unmistakably La Mer.


For an extensive global campaign, a panoramic world of assets emerged from the hero film, including photo-real renderings and character explorations in a host of scenarios. As we venture through the party, we explore rooms inspired by different lines of products.
