New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
The extensive global campaign guides us through a festively decorated mansion full of charming and lavishly adorned guests. The extravagant night unfolds in a whirlwind of opulence.
Extensively detailed worldbuilding envelops viewers in the dazzling holiday experience of La Mer. The stylish interiors channeled luxury window vignettes, architecture from the Gilded Age through the Roaring 20s, and choreography of early 20th century stagecraft like Busby Berkeley's cinematic dance sequences. From the grand staircase to the sparkling masks, every detail is expertly designed and crafted. Deep greens, glittering champagne golds, tinted glass, and polished surfaces create a dream world with a material palette that is unmistakably La Mer.
For an extensive global campaign, a panoramic world of assets emerged from the hero film, including photo-real renderings and character explorations in a host of scenarios. As we venture through the party, we explore rooms inspired by different lines of products.
The Black Friday and Singles Day elements explored the grounds with their snowy gates, chauffeurs, and sleek automobiles.
With this exciting brand-direct work, we are proud to bring our special Hornet magic to the legacy of La Mer’s holiday campaigns.
Client La Mer
Production Co Hornet
Director Sam Mason
Executive Producer Greg Bedard
Producer Sean O'Loughlin
Editor Matthew Sandager
CG Technical Artist Rui Zhu
CG Technical Artist/Render TD Joseph Chen
Art Direction Saad Moosajee
Concept Artist Hannah Kim
Animation Daniel Calleby, Perrine Phelion El, Wild Man Studio
Designer/Animator Alisha Liu
Designer Christy Lundy
C4D Designer Javier Tommasi
Layout/Modeler Sam Mason, Jan Hebein, Jerry Mierberg
Rigger Luca Amorosi
CG Generalist Christina Ku
Coordinator Caroline Reagan
Production Coordinator Ryann Rezza
Production Coordinator Olivia Grady
Talent Leads John Chun, Deanna Rivera, Vince White
Managing Partner Greg Bedard
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos
Storyboard Artist Maria Chou (Famous Frames)











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