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[

La Mer

]

La Mer - Global Holiday Campaign

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Discipline
3D
CG Product

Client

La Mer


Production Co

Hornet


Director

Sam Mason


Executive Producer

Greg Bedard


Producer

Sean O'Loughlin


Editor

Matthew Sandager


CG Technical Artist

Rui Zhu


CG Technical Artist/Render TD

Joseph Chen


Art Direction

Saad Moosajee


Concept Artist

Hannah Kim


Animation

Daniel Calleby, Perrine Phelion El, Wild Man Studio


Designer/Animator

Alisha Liu


Designer

Christy Lundy


C4D Designer

Javier Tommasi


Layout/Modeler

Sam Mason, Jan Hebein, Jerry Mierberg


Rigger

Luca Amorosi


CG Generalist

Christina Ku


Coordinator

Caroline Reagan


Production Coordinator

Ryann Rezza


Production Coordinator

Olivia Grady


Talent Leads

John Chun, Deanna Rivera, Vince White


Managing Partner

Greg Bedard


Director of Production

Karen Lawler


Head of Creative Development

Kristin Labriola


Head of Production

Dez Stavracos


Storyboard Artist

Maria Chou (Famous Frames)

‍

Welcome to the most dazzling party of the year.

The extensive global campaign guides us through a festively decorated mansion full of charming and lavishly adorned guests. The extravagant night unfolds in a whirlwind of opulence.

‍

Extensively detailed worldbuilding envelops viewers in the dazzling holiday experience of La Mer. The stylish interiors channeled luxury window vignettes, architecture from the Gilded Age through the Roaring 20s, and choreography of early 20th century stagecraft like Busby Berkeley's cinematic dance sequences. From the grand staircase to the sparkling masks, every detail is expertly designed and crafted. Deep greens, glittering champagne golds, tinted glass, and polished surfaces create a dream world with a material palette that is unmistakably La Mer. 

‍

For an extensive global campaign, a panoramic world of assets emerged from the hero film, including photo-real renderings and character explorations in a host of scenarios. As we venture through the party, we explore rooms inspired by different lines of products.

‍

The Black Friday and Singles Day elements explored the grounds with their snowy gates, chauffeurs, and sleek automobiles. 

‍

With this exciting brand-direct work, we are proud to bring our special Hornet magic to the legacy of La Mer’s holiday campaign.

Directed by

Samuel Jerome Mason

The stylish interiors channeled luxury window vignettes, architecture from the Gilded Age through the Roaring 20s, and choreography of early 20th century stagecraft like Busby Berkeley's cinematic dance sequences.

From the grand staircase to the sparkling masks, every detail is expertly designed and crafted. Deep greens, glittering champagne golds, tinted glass, and polished surfaces create a dream world with a material palette that is unmistakably La Mer.

For an extensive global campaign, a panoramic world of assets emerged from the hero film, including photo-real renderings and character explorations in a host of scenarios. As we venture through the party, we explore rooms inspired by different lines of products.

Next project

 [

Telstra

]

Telstra - Wherever We Go

@2001 — 2026
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Hornet



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New York NY 10012
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