Landrover - Claynation
After 5 months of production and an absolutely staggering 1.5 tons of clay, this campaign for Landrover parks itself as an incredible feat of claymation animation. The best of the best claymation specialists from across the nation shaped, molded, and animated every inch of environment and architecture in the spot. The only non-clay element is the car itself, 3D printed and boasting true-to-life functionality from steering to illuminating headlights.
In this malleable world, the car drives through diverse environments, seamlessly morphing from urban sprawls to majestic mountains and beyond. The clay environments become a literal road paved for the car’s cinematic exploration, showcasing an expert sensibility of craftsmanship and storytelling.
Director Peter Sluszka
Agency RCKR Y&R
Client Land Rover
Executive Producer Michael Feder
Producer Greg Bedard, Zack Kortright
Stop Motion Producer Joel Kretschman
Director of Photography Ivan Abel
Motion Control Operator Richard Coppola
Gaffer Michael Yetter
Best Boy Nate Cocca-Bates, Jarrod Kloiber
Key Grip Joe Mandeville
2nd Grip Meno Payne, Charlie Wing
Swing Jonah Vigil
Art Director Ben Kress
Fabrication Nathan Asquith, Tim McDonald, Halsey Rodman, Elise Ferguson, Pete Erickson, Erika Bettencourt, Jacob Dyrenforth, Sal Denaro, Ohad Meromi, Connie Chan, Melissa Loyola, Kevin Coyle, Harry Teitelman, Matt Christensen
Sculptors Ben Kress, Michael Lawrence
Animators Teresa Drilling,Tom Gasek, Richard Zimmerman, Eileen Kohlhepp, Peter Sluszka, Kevin Coyle
Assistant Animators Connie Chan, Matt Christensen
Production Assistants Dennis Gomez, Brian Grant, Matt Churchill, Ed Harris
Lead Compositor Andrew Macfarlane
Compositors John Harrison, Peter Fink, Yussef Cole, Connie Chan, Julien Koetsch
Storyboard Artists David Zung, Connie Chan
Designer/Styleframes Tavet Gillson
Editor Anita Chao
Production Company Hornet
Post Production TAG
