[
Landrover
]
Landrover - Claynation
Director
Peter Sluszka
Agency
RCKR Y&R
Client
Land Rover
Executive Producer
Michael Feder
Producer
Greg Bedard, Zack Kortright
Stop Motion Producer
Joel Kretschman
Director of Photography
Ivan Abel
Motion Control Operator
Richard Coppola
Gaffer
Michael Yetter
Best Boy
Nate Cocca-Bates, Jarrod Kloiber
Key Grip
Joe Mandeville
2nd Grip
Meno Payne, Charlie Wing
Swing
Jonah Vigil
Art Director
Ben Kress
Fabrication
Nathan Asquith, Tim McDonald, Halsey Rodman, Elise Ferguson, Pete Erickson, Erika Bettencourt, Jacob Dyrenforth, Sal Denaro, Ohad Meromi, Connie Chan, Melissa Loyola, Kevin Coyle, Harry Teitelman, Matt Christensen
Sculptors
Ben Kress, Michael Lawrence
Animators
Teresa Drilling, Tom Gasek, Richard Zimmerman, Eileen Kohlhepp, Peter Sluszka, Kevin Coyle
Assistant Animators
Connie Chan, Matt Christensen
Production Assistants
Dennis Gomez, Brian Grant, Matt Churchill, Ed Harris
Lead Compositor
Andrew Macfarlane
Compositors
John Harrison, Peter Fink, Yussef Cole, Connie Chan, Julien Koetsch
Storyboard Artists
David Zung, Connie Chan
Designer/Styleframes
Tavet Gillson
Editor
Anita Chao
Production Company
Hornet
Post Production
TAG
Traversing mountains of clay in an ever-changing stop-motion landscape.
After 5 months of production and a staggering 1.5 tons of clay, this campaign for Landrover is an incredible feat of claymation animation.
Top-tier specialists from across the nation shaped, molded, and animated every inch of environment and architecture in the spot. The only non-clay element is the car itself– 3D printed and boasting true-to-life functionality from steering to illuminating headlights.
In this malleable world, the car drives through diverse environments, seamlessly morphing from urban sprawls to majestic mountains and beyond. The clay environments become a literal road paved for the car’s cinematic exploration, showcasing an expert sensibility of craftsmanship and storytelling.
After 5 months of production and a staggering 1.5 tons of clay, this campaign for Landrover is an incredible feat of claymation animation.
The clay environments become a literal road paved for the car’s cinematic exploration, showcasing an expert sensibility of craftsmanship and storytelling.
