
[
Looom
]
Looom - The Animation App
Industy
Spotify
Discipline
3D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Systems
What we did
Itay Tevel
Director Eran Hilleli
Eran Hilleli brings traditional animation and flip-book fun together in this free-form tool for the iPad.
In Eran's world of creative exploration, where Augmented Reality characters, audio programming synthesizers, and award-winning 2D films thrive, Looom stands as a testament to his penchant for pushing the boundaries of imagination. In this innovative venture, Eran doesn't just push boundaries, he redefines them entirely. Looom is a revolution in animation tools and a departure from the conventional, offering a liberating and spontaneous approach to learning and crafting animation. Think of it as an ode to a Gameboy for animation, transforming what was once considered a somewhat tedious craft into a joyful, flowing experience.
Interacting with Looom isn't akin to navigating software; it's more akin to playing a instrument. It beckons users to explore the realm of lines, shapes, and colors, dancing through loopable time and rhythm. The simplicity of the drawing tools belies its profound impact, as Looom discards the conventional timeline and keyframes, embracing dynamic reels that can be seamlessly added to, sped up, or slowed down in real-time. With Looom, Eran invites users to engage in a delightful dance of artistic expression.