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Maranatha - Heart Break
]
Maranatha - Heart Break
Industy
Spotify
Discipline
Stop Mo
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Character
What we did
Itay Tevel
Director Peter Sluszka
Agency Terri & Sandy
Client Hain Celestial Group
Executive Producer Hana Shimizu
Production Co Hornet
Head of Production Sang Jin Bae
Development Producer Kristin Labriola
Producer Cathy Kwan
Production Manager Claudia Gaspar
VFX Supervisor Eric Lane
Senior Editor Anita Chao
Storyboards Elena Manetta
Live Action
Line Producer Joel Kretschman
Director of Photography Ivan Abel
Art Director Tim McDonald
Stop Motion Animators Matt Somma, Matt Christensen
Assistant Director Jim Muscarella
2nd AD Ramiro Quintero
1st AC Nate Spengler
Gaffer Michael Yetter, Chris Clarke
Best Boy Electric Casey Wooden
3rd Electric Jarrod Kloiber
Key Grip Garrett Cantrell, Brian Landes
Best Boy Grip Will Gottlieb, Balz Biellmann
Puppet Fabrication Zung Studios
Prop Master Anthony Henderson
Fabricator Peter Erickson
Art Intern Matt Sharenbroich
Wardrobe Riley Spencer, Claudia Gaspar
Make-up/Hair Jenni Shaw
Food Stylist Elizabeth Bell
Script Supervisor Claudia Gaspar
DIT Thomas Akira Nakasone
Production Assistant Colin Williams, Elvin Rosario, Charlie Taverez, Noel Williams
Casting Foreground Inc.
Talent Jessamine Kelly
Post-Production
Compositors Eric Lane, Rachel Rardin, Cassandra Mendez
Lead CG Eric Lane
2D Animation & Design Nivedita Sekar
Tracking John Mattiuzzi
2D Intern Samantha Healy
Colorist Shawn King
Audio
Sound Design/Mix Beatstreet NYC, Bobb Barito
Music: Heartbreak We are Walker (original music)
AVO Artist Jason Weiner; Jelly Toast: Matt Longoria; MaraNatha/VM: Beth Hicks
Agency
TERRI & SANDY
CCOs and CEOs Sandy Greenberg, Terri Meyer
Creative Directors JP Gomez, Sam Mazur
Art Directors JP Gomez, Jaehyun Cho, Jeein Lee
Copywriter Sam Mazur
Executive Producer Jenny Russo
Director of Strategic Planning Tracy Chapman
Strategic Planner Molly Burns
Integrated Account Director Hollie Doran
Account Supervisor Alex Vetrano
Senior Account Executive Emily McCormick
Client
HAIN CELESTIAL GROUP
Vice President of Marketing Leah Dunmore
Senior Brand Manager Naijia Huang
Marketing Brand Assistant Taylor Clarkson
We're all rooting for this tragic toast protagonist as he embarks on a journey toward happiness.
This dramatically emotional spot for Maranatha shifts focus away from the nut butter product and instead puts a spotlight on our heartbroken anti-hero, forlorn in this romantic saga. Peter Sluszka's attraction to this nutty concept sets the stage for a successful story.
Laughter and empathy intertwine as the loser in this heartwarming battle of hearts takes center stage. Set to an awesome fake 80s ballad, comically overwrought but so authentic sounding that people will be convinced they remember it, this character driven film plucks at all of our emotional heartstrings.
