Me Too - Daniela's Story
In a poignant declaration of "We hear you. We see you. We believe you.," this PSA for the Me Too movement stands as a rallying cry uniting survivors and allies in the battle against sexual violence. Through compelling testimonials from individuals like Daniela Contreras, Emily Waters, Terry Crews, and an anonymous survivor, voice is given to those united through an unfortunately common experience often relegated to silence.
The visual narrative echoes the raw intensity of the voiceover, employing masterful symbolism to depict a woman confronting the staunch memory of sexual violence. The imagery, both beautiful and haunting, unfolds a story of resilience. A young girl ensnared in the silhouette of a man transforms, toyed with like powerless prey in the palms of a predator, who then sinks into a dark, suffocating ocean of complacency. The narrative takes a hopeful turn as light pierces through the darkness, symbolized by a ladder leading her out of years-long silence. It becomes a powerful assertion that voices, when united, are formidable weapons against the scourge of sexual violence.
The PSAs made waves in the press, appearing in Los Angeles Times, New York Times, Huffington Post, NBC News, and Campaign.
Director Natalie Labarre
Agency Deutsch
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Senior Producer Cathy Kwan
Editor Stephanie Andreou
Production Coordinator Riley Spencer
Storyboard Artist Natalie Labarre
Designers Natalie Labarre, Sami Healy, Sara Litzenberger
Lead Compositor Mike Luzzi
Animators Angela De Vito, Natalie Labarre, Samantha Healy, Sara Litzenberger
Animation Interns Andres Padilla, Ella Dobson, Kathleen Gleeson, Seongjin Yoon
Compositor Ted Wiggin
Client Girls for Gender Equity
Founder/Chief Strategist (Girls for Gender Equity) Tarana Burke
Managing Partner, Communication + Engagement (Blackbird) Mervyn Marcano
Project Director (‘me too’ Movement) Cali Green
Executives
CEO, North America Mike Sheldon
President, Los Angeles Kim Getty
Agency Deutsch
Chief Creative Officer, North America Pete Favat
EVP, Executive Creative Director + Art Director Jorge Calleja
EVP, Head of Design Adhemas Batista
Creative Director Carmen Love
Art Director Katie Dittman
Account Planning
Head of Strategy Kelsey Hodgkin
Digital/Social Strategist Chelsea Curry
Production
SVP, Executive Producer Margaret Nickerson
SVP, Executive Producer Mary Ellen Duggan
Senior Producer Jesse Pugh Ferguson
Business Affairs/Traffic
SVP, Director of Integrated Business Affairs Abilino Guillermo
Senior Integrated Business Affairs Saeyoung Kim
Director or Broadcast Traffic Carie Bonillo
Account Management
EVP, Group Account Director Montse Barenna
VP, Director of Experience Acacia May
Account Supervisor Nissa Gutierrez
PR
VP, Director of Communications Mikaela Liboro
PR Manager Karina Brennan
Audio Record / Mix Steelhead
Audio Engineer Cayce Sylvester
Managing Director Ted Markovic
Executive Producer Adam Becht
Audio Director Terry Miglin
Producer Patrick Lewis
740 Sound
Mixer Chris Pinkston
Executive Producer Scott Ganary
Producer Jeff Martin
Assistant Mixer Will Pugh
Lime Studios
Mix Engineer Tom Paolantonio, Matt Miller
Assistant Mixer Lisa Mermelstein
Executive Producer Susie Boyajan
Producer Kayla Phungglan
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