[
Meta - It's Your World
]
Meta - It's Your World
Industy
Spotify
Discipline
3D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Live Action
What we did
Itay Tevel
Industy
Spotify
Discipline
Talent
What we did
Itay Tevel
Director Eric Lane
Client Meta
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Cathy Kwan, Jo Arghiris
Head of Production Dez Stavracos
Line Producer Patch Ward
Producer Heather Hardin, Cameron Lewis
Senior Editor Anita Chao, Chris Deo, Eren Gulfidan
Assistant Editor Cole Bannick, Minseok Kim
Production Coordinator Brandon Buikema, Aidan Erbter
Talent Coordinator Jon Chun
Pre Production
Storyboard Artist Camillo Clauser, Maria Chou
Motion Design
Designers Johana Kroft, Maxim Kroft, Daniel Whitaker
Animator Seongjin Yoon, Alma Kim, Amália Lage, Thiago Steka, Matthew Lane-Smith, Michael Kuzmich
CG
CG Lead Natalia Perez Melendez, Pakorn Bupphavesa
CG Generalist Angeline Rivera, Nicole Noel, Elizabeth Ku-Herrero, Giovani Kososki
CG Simulation Joseph Chen, Sam Mason
Rigging Carlos Sandoval
Light & Rendering Anne Yang
Comp Lead Andy Malvasio
Senior Compositor Matthew DeFranco
Compositor Carl Mok, Eric Concepcion, Fred Kim, Paulo Dias
Animator Daniel Callaby, Nicholas Christie, Matthew Corsillo, Thomas Shek
Live Action
VFX Supervisor Chris Schnitzer, Evan Schoonmaker
Gaffer Austin Withers
Colorist Royal Muster
Set Design BLOCK PRODUCTIONS LL
Spotlighting 5 creators in a series of bespoke maximalist delights.
In this series, we take a peek into the worlds of five different popular creators through the context of how they use the Meta family of apps.
Maximal, wild, surprising, and fun. Our goal was to bring all of these qualities to each spot while remaining faithful to each creator's interests and persona. The inspiration came directly from the creators' online niches, and our job was to bring it to the next level. CG brings a fantastical nature to the live action and introduces limitless possibilities within each spot.
While the styling and storytelling was maximal and over the top, the result was organic and reflective of the creators' lives and uses of Meta products.
