[
Mutual of Omaha
]
Mutual of Omaha - Protecting your Kingdom
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Director Natalie Labarre
Client Mutual of Omaha
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Production Supervisor Dez Stavracos
Associate Producer Nico Benenati
Editors Hyeseung Kim, Sam Stulin
Production Coordinator Nikki Knight
Pre Production
Pitch Anna Bron, Matt Carlson, Benjamin Flouw, Natalie Labarre, Renaud Lavency, Stevie Lewis, Angie Son, Seongjin Yoon
Storyboard Artist Sami Healy, Hyo Bin Kang
Character Designer Anna Bron, Benjamin Flouw
2D Prep Sami Healy
Environment Designers Benjamin Flouw, Stevie Lewis
2D
2D Lead Sami Healy
Art Director Angie Son
Animators Olivia Blanc, Sami Healy, Sandrine Han Jin Kuang, Camille Vincent, Dahui Wang
Cleanup Animators Aleksandra Krechman, Sandy Lachkar, Sara Litzenberger, Mariah Marshall, Casey McDonald, Dax Wong
Comp Lead Erik Righetti
Compositors Pedro Piccinini, Shuhan Teoh, Seongjin Yoon
Additional Compositor Sam Stulin
Mnemonic Animator Allen Laseter
Illustration
Art Director Angie Son
Character Design Anna Bron, Angie Son
Additional Character Design Stevie Lewis, Sara Litzenberger, Antonio Morales
Background Design Benjamin Flouw, Stevie Lewis
Additional Background Design Sara Litzenberger
Audio
Sound Designer Jennifer Pague
Mix Artist Hope Brush
VO Brad Avenyou
Agency
Creative Team Ben Klassman, Phil Wood
Executive Creative Director Laura Rogers
Creative Directors Phil Foster, Jennifer Thomas
Account Team Julie Kirkpatrick, Mike Veselinovski
Producer Sue Witham
Natalie Labarre helps Mutual of Omaha connect viewers to the animal world, in this "Protect your Kingdom" campaign.
From 1963 to 1988, "Mutual of Omaha's Wild Kingdom" stood as an iconic pillar of American television, a pioneering precursor to the likes of "Planet Earth." Every Sunday, millions tuned in to watch hosts like Marlin Perkins and Jim Fowler take us on narrated nature adventures. The present campaign, titled "Protect Your Kingdom," seeks to evoke the show's heritage, tapping into nostalgia for the generation raised on its wonders. It delves into the juxtaposition of wild and domestic worlds, conveying the profound message that everyone has a kingdom worth protecting.
The campaign's power lies in its magical misdirections. Each spot seamlessly transitions elements between worlds—the panther transforms into a housecat, the majestic waterfall becomes tap water flowing from the sink, and the Savanna's tall grasses morph into the greenery of a domestic backyard. This effortless blend of imagination and reality establishes a poignant analogy between the wild kingdom and one's personal kingdom. The result is a tapestry of humanity woven from intimate family moments and emotive vignettes, capturing the essence of genuine human experience.
