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Celebrating the legendary racing driver Pedro Rodríguez, Clubcamping, in collaboration with The Community and Porsche, brought to life a 60-second high-speed campaign honoring his feats, fifty years after his tragic passing.
To capture the essence of Pedro's iconic moments, Clubcamping employed a 3D model of the Porsche 917k as a foundational asset, and drew design inspiration from '60s and early '70s graphic design, movies, cartoons, TV shows, and key pop culture milestones.
The result is a visually stunning tribute that encapsulates the spirit and speed of Pedro Rodríguez's legacy.
Directors Clubcamping
Creative Direction Mariano Fernández Russo
Art Direction Juan Barabani
EP Ana Sieglitz & Juliana Millán
Line Production Carolina Cantero
Animation Direction Mariano Fernández Russo
Animatic Mariano Fernández Russo
Illustration Juan Barabani & Victoria Farelli
2D and Motion Animation Mariano Fernández Russo, Maricel Piazza, Emmanuel Zampalo, Franco Pelliciaro, Pablo Rago, Fernando Lamattina, Kate Pyor, Ana Artaza, Pendable Animation & Alcides Izaguirre
Clean Up Alan Mohamed, Sofía Díaz, Gabriela Bosco, Daniela Donato, Julieta Culaciati, Clara Riavec & Rafael Pires
Compositing Mariano Fernández Russo
Render Yago Lopez
Sound (CC Director’s Cut Version)
Music Facundo Capece
Sound Desig: Felipe Barandalla
Client Porsche
Agency The Community Global CCO
Founder Jose Molla / Joaquin Molla
Executive Creative Director Ricky Vior
Associate Creative Director Gabriel Da Silva
Associate Creative Director Rodrigo González
Content Creator Lead Rosario Avila
EVP, Head of Integrated Production Laurie Malaga
Maker/s (Producers) Executive Producer Debi Rubiani
Sr. Production Lead Juan Manuel Sosa
Account Team: VP, Managing Director Latam Julieta Rey
Brand Lead Regional Latam Sandra Giraldo
Brand Supervisor Barbara Palacio/Julia Isabel Hernandez
Connections Strategy Sebastian Ibarr
Digital Content Director Monica Godoy
Brand Strategy Director Alessandra Noceda
Brand Strategy Planner Alejandra Margain
Business Affairs Director Natalie Greenman
Business Manager Priscila Hourihan
Production Assistant Aldana Bea
Photographer Richard Monning
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