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Toyota - Auto-Biography
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Toyota - Auto-Biography
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Character
What we did
Itay Tevel
Director Julia Pott
Agency Saatchi & Saatchi LA
Client Toyota
Design Julia Pott
Animation Julia Pott, Daniel Chester, Robin Bushell
Julia Pott brings seven car owners "Auto-biographies" indelibly to life in this interactive campaign for Toyota.
Join Drew Arthur on this true-to-life ride in his Toyota Corolla animated by Julia Pott. Born in the wake of a digital venture encouraging people to share their "auto"-biographical anecdotes centered around their vehicles, seven particularly compelling stories drove their way into the realm of animated short films thanks to the creative touch of Julia Pott.
A laid-back resident of Los Angeles with a penchant for cruising in his Toyota Corolla, Drew Arthur's saga unfolds through Julia's unique lens, featuring her distinctive animal characters. The animated short captures Drew's experiences, navigating through doomed relationships, ill-fated road trips, and the rocky road to adulthood.