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[

Toyota - Auto-Biography

]

Toyota - Auto-Biography

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Industy

‍Spotify

‍
Discipline

2D

‍
What we did

Itay Tevel

Industy

‍Spotify

‍
Discipline

Animation

‍
What we did

Itay Tevel

Industy

‍Spotify

‍
Discipline

Character

‍
What we did

Itay Tevel

Director Julia Pott
‍
Agency Saatchi & Saatchi LA
‍
Client Toyota
‍
Design Julia Pott
‍
Animation Julia Pott, Daniel Chester, Robin Bushell

Julia Pott brings seven car owners "Auto-biographies" indelibly to life in this interactive campaign for Toyota.

Join Drew Arthur on this true-to-life ride in his Toyota Corolla animated by Julia Pott. Born in the wake of a digital venture encouraging people to share their "auto"-biographical anecdotes centered around their vehicles, seven particularly compelling stories drove their way into the realm of animated short films thanks to the creative touch of Julia Pott.

A laid-back resident of Los Angeles with a penchant for cruising in his Toyota Corolla, Drew Arthur's saga unfolds through Julia's unique lens, featuring her distinctive animal characters. The animated short captures Drew's experiences, navigating through doomed relationships, ill-fated road trips, and the rocky road to adulthood.

Directed by 

Julia Pott
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