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USPS
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USPS - Built For How You Business
Industy
Spotify
Discipline
3D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Live Action
What we did
Itay Tevel
Industy
Spotify
Discipline
VFX
What we did
Itay Tevel
Client USPS
Agency MRM
Production Co Hornet
Director Bennett Johnson & Sam Mason
VFX Creative Director Evan Schoonmaker
Managing Partner Greg Bedard
Director of Production Karen Lawler
Head of Production Dez Stavracos
Executive Producer Ben Sharpe
Producer Cameron Lewis
Line Producer David Marks
Director of Photography Justin Henning
Production Designer Natasha Gerasimov
Senior Editor Anita Chao
Conform Editor Matthew Sandager
Assistant Editors Cole Bannick, Minseok Kim
Concept Artists Jin Jindawitchu, Jay Asavabenya
Storyboard Artist Jeremy Sickels
CG Lead Pakorn Bupphavesa
Previs Artist Arsen Arzumanyan
CG Generalist Erwin Riau, Rui Zhu, Angeline Rivera, Todd Peleg, Moises Gomes
Rigging Carlos Sandoval
Light & Rendering Christina Ku, Laney Lai, Aaron Baker
CG Clothing Karina Ochoa
Senior Compositor Matthew DeFranco
Compositor Carl Mok, Andy Malvasio, Paulo Dias
Animator Nicholas Christie, Meg Oswalt, Hee Jin Kim, Carlos Sandoval
Matte Painter Jason Jin
Production Coordinator Brandon Buikema
Talent Coordinator Jon Chun
A campaign that runs like clockwork while retaining a human touch.
In a cinematic reimagining of the United States Postal Service, Bennett Johnson and Sam Mason skillfully orchestrate a grand metaphor of finely tuned cogs and gears to seamlessly link businesses and customers.
Bennett Johnson directs by building a world that balances grand narrative with human-scale finesse, creating a synchronicity and choreography propelling the postal service forward. Sam Mason inspires this visually rich utopia by bringing a dreamy warmth that adds depth of humanity to the scenes.
This campaign extends an intriguing invitation, beckoning you to peer behind the scenes and step into a world that is both fantastical and intimately recognizable.
