[
American Horror Story
]
American Horror Story - Under the Bed
Episode 9: Thing Under the Bed
Design & Animation Studio Elastic
Executive Creative Director Hazel Baird
Art Director Margherita Premuroso
Design Concept Hi-Lo
Animation Lorenzo Varisco
Color Management Andrew Young
Producer Mitchell Fraser
Executive Producer Kate Berry
Head of Production Paul Makowski
Managing Director Eve Kornblum
A jagged pencil line brings the horror of a psychiatric hospital to life in this American Horror Story title sequence.
Margherita has always loved drawing with pencil, and with this American Horror Story title sequence she finally got her chance. After extensive research into various sketching styles, she discovered the perfect approach to capture the unsettling horror of an episode set inside a psychiatric hospital.
Art Director Hazel Baird encouraged the team to embrace a nervous, jagged line—echoing the erratic pulse of an electrocardiogram. Margherita and her team preserved the raw, hand-crafted texture of pencil and grain throughout the animation and titles, maintaining a tactile sense of unease.
She describes it as one of the most enjoyable projects of her career.
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Margherita has always loved drawing with pencil, and this American Horror Story title sequence was the perfect place to flex her graphite skills. After extensive research into various sketching styles, she discovered the perfect approach to capture the unsettling horror of an episode set inside a psychiatric hospital.
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Art Director Hazel Baird encouraged the team to embrace a nervous, jagged line—echoing the erratic pulse of an electrocardiogram. Margherita and her team preserved the raw, hand-crafted texture of pencil and grain throughout the animation and titles, maintaining a tactile sense of unease.
