Away - Travel the Vote
In the 2016 election, a staggering 318,000 absentee ballots were rejected. Seeking to address this issue, luggage brand Away launched the "Travel the Vote" campaign, urging people to personally visit their registered voting locations. Directed by Hornet's Natalie Labarre and brought to life by the talented 2D team within a tight 3-week timeframe, the resulting :60-second film exudes style and a passion for democratic participation.
The film adopts an illustrative 2D style with vibrant colors and touches of stylized graphics and classic patriotic lettering. Natalie, relishing the challenge of a limited palette, used it as a graphic tool to enhance the playful, morphing transitions she envisioned for the project.
Director Natalie Labarre
Client Away
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Greg Bedard
Head of Creative Development Kristin Labriola
Executive Producer Hana Shimizu
Senior Producer Dez Stavracos
Associate Producer Nico Benenati, Riley Spencer
Senior Editor Anita Chao
Editor Hyeseung Kim
Pre Production
Storyboard Artist Natalie Labarre
Designer Natalie Labarre, Seongjin Yoon
Animator Sami Healy, Natalie Labarre, Seongjin Yoon
Compositor Seongjin Yoon
Audio
Squeak E. Clean
Sound Design & Mix Stuart Welch
Producer Nicholas Doering
VO Artist Jaime Lamchick
Client Away
Creative Director Marcus Johnston, Julie Matheny
Design Director Nate Blowers
Senior Graphic Designer Justin Tang
Director of Creative Services Stephanie Thiel
Senior Creative Services Manager Stacey McMaster
Director of Production Laura Lepre
Senior Creative Producer Amanda Weidman
Senior Vice President, Brand Marketing Selena Kalvaria
Vice President, Brand Marketing Alexis Pagis
Brand Director Julia Nathan
Senior Brand Manager Lily Chappell
