New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
Inspired by Peter's previous papercraft work for Chobani, their NYC-based creative team sought out his unique take on this campaign, and collaborated closely with our artists throughout the production process.
DESIGN
Guided by Chobani's seasonal package design, we created a physical 3D evolution of their original 2D characters brought to life in stop-motion animation. The cast was a classic crew of halloween characters plus fun, custom characters like marshmallow ghosts. The team experimented with a wide range of materials that all fit together in a playful, harmonious way.
Peter took inspiration from old-fashioned cartoons full of ghouls, ghosts, rubbery limbs, and dancing skeletons. Adding to the nostalgia of it all, the spot was shot in a classic multi-plane way that echoes cel animations of eras past.
"The halloween theme is super fun to work with - everyone wanted to really lean into the holiday. Building the classic haunted house was a great challenge." – Peter Sluszka
Director Peter Sluszka
Client Chobani
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Marty Geren
Head of Production Dez Stavracos
Producer Sarah Kamaras
Senior Editor Anita Chao
Editor Chris Deo
Assistant Editor Cole Bannick
Talent Coordinator Jon Chun
Pre Production
Storyboard Artist David Zung
Character Designer Hannah Kim
Environment Designer Tom Humber
2D
VFX Supervisor Evan Schoonmaker
Lead Compositor Ted Wiggin
Junior Compositor Rocky Lin
Live Action
Line Producer Joel Krestchman
Director of Photography Ivan Abel
Animators Matt Somma, Mikail Ekiz
Gaffer Michael Yetter
Motion Control Operator Richard Coppola
BB Electric Chris Clarke
Key Grip Balz Beillmann
BB Grip Kevin Bacon
Key Riggers Tim McDonald, Peter Erickson
Fabricators Peter Erickson, Ben Kress, Janet O'Sullivan, Tiffany Chan, Samantha Smith, Laura Noveck, Koren Harpaz
Prod Assistants Tim Kuhl, Dal Mejia, Chris Freeman
Agency
Creative Team Chobani
Senior Production Lead Kristy Kelly
Creative Director Lauren Hodges
Senior Designer Simone Cutri
Senior Designer Leticia Sarmento
Senior Designer Talia Levinas
VP of Production David Isaac
Senior Director of Brand Marketing Lexi Sigesmund
Marketing Strategy Specialist Sarah Broadhurst
Marketing Strategy Manager Devin Pierre
Project Manager Luisa Makula
VP, Creative and Marketing Ops May Aboubakr
Creative Copy Lead Lauren Festa
Managing Editor Dane Feldman
