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Hulu
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Hulu - Fuzz Machine
Director
Andrea Love
Client
Hulu
Production Co
Hornet
Managing Director
Hana Shimizu
Head of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Executive Producer
Marty Geren
Production Supervisor
Dez Stavracos
Associate Producer
Nico Benenati
Editor
Sam Stulin
Sound Design & Mix
Richard Gould
Pre Production
Concept Designer
Hannah Kim
Storyboards
Matt Corsillo
Fabrication
Fabricator
Andrea Love
Stop Motion
Animator
Andrea Love
Compositor
Bil Thompson
Colorist
Sam Stulin
Brewing up the Hulu logo in stop motion.
In the award-winning series of Hulu's reimagined idents, Andrea Love's "Fuzz Machine" fuses her signature needle-felted miniatures and the vibrant, radioactive Hulu green.
Director Andrea Love tapped into a steampunk aesthetic that seamlessly translated into the tactile world of felt. The concept cleverly uses the science experiment analogy to convey the alchemy and magic of great television.
