[
California Milk
]
Got Milk? - Food Loves Milk
Director
Kyle Bean
Agency
Goodby Silverstein & Partners
Production Co
Hornet
Executive Producer
Hana Shimizu
Head of Production
Sang-Jin Bae
Development Producer
Kristin Labriola
Producer
Dez Stavracos
Editor
Anita Chao
Line Producer (Live-Action)
David Promberger
Director of Photography
Toby Howell
Art Director
Vladimir Bedrich Dvorak
Pre Production
Storyboard Artist
Stephanie Dere
Set Designer
Kyle Bean
Style Frames
Bryan Lashelle
Live Action
Assistant Director
David Promberger, Klara Bartova
Director of Photography
Toby Howell
VFX Supervisor
John Mattiuzzi
Focus Puller
Dan Balzer
1st AC
Jachym Kocman
Gaffer
Vaclav Kovarik
Best Boy Electric
Jan Brumlich
Electricians
Lukas Ptacek, Milan Hejra, Jan Roth
Key Grip
David Vacek
Puppeteers
Zdar Sorm Jr., Zdar Sorm Sr., Benjamin Sorm, Timoteus Sorm, Jan Lukes, Simon Sorm, Eliska Soucková, Jiri Oppel, Veronika McMahon
Art Director
Vladimir Bedrich Dvorak
Prop Master
Vitek Kramar
Prop Buyer
Zdenek Kubka
Prop Buyer
Michal Tesar
Props Set
Pavel Divis
Food Styling
Dana Karaskova, Michal Karasek
Prop Assistants
Pavel Divis
VTR
Michal Tomasek
DIT
Stepan Svoboda
Production Manager
Klara Bartova
Craft Services
Tomas Harvanek, Jana Koderova, Jakub Raz, Marek Fischer, Vera Fischerova
Print
Photographer
Jiri Svorc
Assistant
Frantisek Gebr
Print Retouching
Kathleen Cunningham
Post-Production
Lead Compositor
John Mattiuzzi
Compositors
Rachel Rardin, XiaoXiao Tang, Peter Keehn, Casey Drogin
Colorist
Evan Kultangwatana
Audio
Mix and Sound Design
Heard City
Sound Design
Elizabeth McClanahan
Audio Mix
Phil Loeb & Elizabeth McClanahan
Producer
Andi Lewis
Executive Producer
Sasha Awn
Managing Director
Gloria Pitagorsky
Original Music
SIREN
Producer
Sean Craigie-Atherton
Composer
Vanessa James
Agency
Goodby Silverstein & Partners
Creative
Executive Creative Director/Co-Chairman/Partner
Jeff Goodby
Copywriter
Jo Cresswell
Art Director
Sian Coole
Production
Director of Production
Tod Puckett
Executive Broadcast Producer
Leila Gage
Producer
Alisa Latvala and Joni Wittrup
Prepress
Pacific Digital Image
Account Services
Group Account Director/Partner
Derek Robson
Account Director
Melissa Buck
Account Manager
Leah Tichansky
Brand and Communication Strategy
Group Brand Strategy Director
Kelly Evans-Pfeifer
Brand Strategist
Ginny Rider
Director of Communication Strategy/Partner
Christine Chen
Communication Strategy Director
Nicole Richards
Communication Strategist
Christina Rhee
Jr. Communication Strategist
Willa Peng
Group Research & Analytics Director
Margaret Coles
Business Affairs
Business Affairs Manager
Heidi Killeen
Sr. Broadcast Traffic Manager
Edgar Ornelas
Client
California Milk Processors Board
Milk gets many chances for a meet-cute in this playful campaign.
In this charming campaign for Got Milk?, a carefree glass of milk explores some unconventional dating prospects.
Kyle Bean's precise yet understated visual styling underscores the inherent humor of the story. Each scene is thoughtfully crafted with minimal staging, allowing the characters to take center stage. Avoiding overly humanizing the characters, their movements may feel stiff, unnatural, and perhaps a tad awkward, just like a typical first date.
Kyle Bean's precise yet understated visual styling underscores the inherent humor of the story. Each scene is thoughtfully crafted with minimal staging, allowing the characters to take center stage.
Avoiding overly humanizing the characters, their movements may feel stiff, unnatural, and perhaps a tad awkward, just like a typical first date.
