[
Got Milk? - Food Loves Milk
]
Got Milk? - Food Loves Milk
Industy
Spotify
Discipline
Stop Mo
What we did
Itay Tevel
Industy
Spotify
Discipline
Table Top
What we did
Itay Tevel
Director Kyle Bean
Agency Goodby Silverstein & Partners
Production Co Hornet
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Dez Stavracos
Editor Anita Chao
Line Producer (live-action) David Promberger
Director of Photography Toby Howell
Art director Vladimir Bedrich Dvorak
Pre Production
Storyboard Artist Stephanie Dere
Set Designer Kyle Bean
Style Frames Bryan Lashelle
Live Action
Assistant Director David Promberger, Klara Bartova
Director of Photography Toby Howell
VFX Supervisor John Mattiuzzi
Focus puller Dan Balzer
1st AC Jachym Kocman
Gaffer Vaclav Kovarik
Best Boy Electric Jan Brumlich
Electricians Lukas Ptacek, Milan Hejra, Jan Roth
Key Grip David Vacek
Puppeteers Zdar Sorm jr. , Zdar Sorm sr., Benjamin Sorm, Timoteus Sorm, Jan Lukes, Simon Sorm, Eliska Soucková, Jiri Oppel, Veronika McMahon
Art director Vladimir Bedrich Dvorak
Prop Master Vitek Kramar
Prop Buyer Zdenek Kubka
Prop buyer Michal Tesar
Props set Pavel Divis
Foodstyling Dana Karaskova, Michal Karasek
Prop Assistants Pavel Divis
VTR Michal Tomasek
DIT Stepan Svoboda
Production Manager Klara Bartova
Craft Services Tomas Harvanek, Jana Koderova, Jakub Raz, Marek Fischer, Vera Fischerova
Print
Photographer Jiri Svorc
Assistant Frantisek Gebr
Print Retouching Kathleen Cunningham
Post-Production
Lead Compositor John Mattiuzzi
Compositors Rachel Rardin, XiaoXiao Tang, Peter Keehn, Casey Drogin
Colorist Evan Kultangwatana
Audio
Mix and Sound Design Heard City
Sound Design Elizabeth McClanahan
Audio Mix Phil Loeb & Elizabeth McClanahan
Producer Andi Lewis
Executive Producer Sasha Awn
Managing Director Gloria Pitagorsky
Original Music SIREN
Producer Sean Craigie-Atherton
Composer Vanessa James
Agency
Goodby Silverstein & Partners
Creative
Executive Creative Director/Co-Chairman/Partner Jeff Goodby
Copywriter Jo Cresswell
Art Director Sian Coole
Production
Director of Production Tod Puckett
Executive Broadcast Producer Leila Gage
Producer Alisa Latvala and Joni Wittrup
Prepress Pacific Digital Image
Account Services
Group Account Director/Partner Derek Robson
Account Director Melissa Buck
Account Manager Leah Tichansky
Brand and Communication Strategy
Group Brand Strategy Director Kelly Evans-Pfeifer
Brand Strategist Ginny Rider
Director of Communication Strategy/Partner Christine Chen
Communication Strategy Director Nicole Richards
Communication Strategist Christina Rhee
Jr. Communication Strategist Willa Peng
Group Research & Analytics Director Margaret Coles
Business Affairs
Business Affairs Manager Heidi Killeen
Sr. Broadcast Traffic Manager Edgar Ornelas
Client
California Milk Processors Board
Kyle Bean crafts milk's meet-cute in this playful and humorous campaign for Got Milk?.
In this charming campaign for Got Milk?, we are treated to a humorous narrative featuring a carefree glass of milk exploring its unconventional dating adventures with various foods. The central idea revolves around the notion that milk pairs well not only with the typical cakes and cookies but with a diverse array of foods.
The inherent humor in the concept of a glass of milk navigating the world of food dating is accentuated by Kyle's masterful use of understated and straightforward visuals. Each scene is thoughtfully crafted with minimal staging, allowing the characters to take center stage. Avoiding overly humanizing the characters, their movements are not exaggerated or overly dramatic. Instead, they embody the essence of actual food, portraying actions that are stiff, unnatural, and perhaps a tad awkward – mirroring the charm of a typical first date.
