[
Hoosier Lotto
]
Hoosier Lotto - Holiday Scratch-Offs
Director Natalie Labarre
Client Hoosier Lottery
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Greg Bedard
Head of Creative Development Kristin Labriola
Executive Producer Anne Skopas
Senior Producer Dez Stavracos
Editor Hyeseung Kim
Associate Producer Nico Benenati
Pre Production
Art Direction, Storyboards, Character Designs Natalie Labarre
Additional Character Designs Pierre De Menezes, Angie Son
Environment Designer Benjamin Flouw
2D Production
2D Animators Maxime Jouniot, Niv Sekar, Dahui Wang
Lead Compositor Erik Righetti
Cleanup Animators Sami Healy, Hyo Bin Kang, Mariah Marshall
GSTV Motion Design Conor O'Kelly Lynch
Audio
Earshot Studios, Indianapolis
Engineer Rick Such
Producer Mina Keohane
VO Artist Emily Wold
Music Extreme Music
Agency
Buntin Group
Chief Creative Officer Dave Damman
Creative Director Ray Reed
Sr Art Director Don Bailey
Sr Copywriter Tim Cerillo
Executive Producer Danielle Keenan
A festive and classy series of animations for Hoosier Lotto usher in Natalie Labarre's debut as a Hornet Director.
In this campaign for Hoosier Lotto, the hallmark detail is its international flavor. An assembly of animators hailing from Italy, Spain, and South Korea collaborated on this project, presenting Natalie with a unique and enjoyable challenge. It provided an exciting opportunity to collaborate with artists who might not have been part of the creative mix before. Despite the need to compress a wealth of storytelling into a brief duration, the team adeptly navigated the challenge, ensuring that story beats hit swiftly, capturing those precious moments in a bite-sized, yet impactful manner. The result is a delightful and harmonious contrast that made the creative process both challenging and incredibly enjoyable.
