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Hyundai
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Hyundai - Across the Spider-Verse
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Animation
What we did
Itay Tevel
Industy
Spotify
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3D
What we did
Itay Tevel
Industy
Spotify
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2D
What we did
Itay Tevel
Industy
Spotify
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What we did
Itay Tevel
Industy
Spotify
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Character
What we did
Itay Tevel
Director Peter Sluszka
Client Sony Pictures Animation
Production Co Hornet
Managing Partner Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Greg Bedard
Head of Production Dez Stavracos
Senior Producer Cameron Lewis
Senior Editor Anita Chao
Assistant Editor Cole Bannick
Talent Coordinator Catrina Scaglione and Jon Chun
2D
Art Director Sami Healy
Animator Sami Healy, David Stumpf, Matt Corsillo
Jr Animator Kaycee Nwakudu
Designer: Hannah Kim
CG
Senior CG Lead Rich Kim
CG Generalist Angeline Rivera, Meg Oswalt
CG Modeling/Look Dev Lizzie Ku-Herrero, Giovanni Kososki, Alex Levinson
Rigging Carlos Sandoval and Jared Eng
Light & Rendering Anne Yang, Nicole Noel, Laney Lai, Kwan Au, Alvin Bae, Christina Ku, Joseph Chen, Sylvia Apostol
Senior Compositor Aaron Baker
Compositor Carl Mok, Paulo Dias, Sohee Sohn, Herc Fernandes, Eric Concepcion
Animator Tom Shek, Anthony Traveiso, Hee Jin Kim, Michael Sime
Matte Painter Hannah Kim
We collaborated with Sony Pictures Animation to bring Hyundai into the Spider-Verse, in this friendly, neighborhood spot by Peter Sluszka.
Sony's Spider-Verse emerges as a distinctive amalgamation of 2D comic graphics seamlessly interwoven with top-tier CG animation. While the Sony Imageworks team boasts proprietary techniques for harmonizing 2D and CG elements, our meticulous approach involved dissecting the unique aesthetic frame by frame to faithfully reproduce it.
The project pushed the boundaries of collaboration between our 2D and CG teams, necessitating innovative workflows. Shot by shot, we navigated the creation of halftones, webbing, and depth of field, finding our own ways of capturing the Spider-Verse's unique aesthetic within a distinctly different pipeline.
The allure of Spider-Verse lies in its graphic nature, seamlessly intertwining comic and motion graphics with dynamic camera movement. Establishing a unique visual language allowed us to achieve feats like the smooth transition from CG to 2D burst frames, an element that would be strikingly out of place in any other film.
