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Meta - How To Reel
]
Meta - How To Reel
Industy
Spotify
Discipline
Live Action
What we did
Itay Tevel
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Director Clim
Client Facebook
Production Co. Hornet
Executive Producer Hana Shimizu
Head of Production Greg Bedard
Producer Cathy Kwan
Live Action Producer Joel Kretschman
Director of Photography David William Turner, Matt Workman
Lead Editor Stephanie Andreou
Editor Christen Smith
Lead UI Designer & Animator Jenni Yang
UI Designer/Animator Matt Caldamone, Lily Feng
Storyboard Artist Mark Pecoraro
Character & Icon Designer Kaya Ono
Animation Director Mike Luzzi
2D Animators Angela DeVito, Mark Pecoraro, Nivedeta Sekar, Sean McBride, Zoya Baker
Lead Compositor John Harrison
Compositors John Mattiuzzi, Lee Gingold, Peter Fink, Paul Todaro, Ted Wiggin, Yussef Cole
1st AC Nate Spengler
Gaffer Michael Yetter, Chris Clarke
Key Grip Matt Walker
2nd Grip Matt Cryan, Justin Hullinger
VTR/DIT Jon Osterman
Fabricators Ben Kress, Maxwell Sorenson, Peter Erickson, Tim McDonald
Fabrication Intern Casey Follen
Manicurist Jeni Zaharian
Script Supervisor Ryan Cavataro, Sean Kiely
Casting Foreground Inc.
Hand Talent Adam Lundberg, Brandon Spruill, Cathy Kwan, Emma Lovewell, Jay Wen, Jade Eshele, Nydia Norvill
Music & Sound Design Squeak E Clean
VO Artists Elisabeth Sexton, James Smith
Rabbit in “Create Event" provided by All Star Animals
Rabbit Handlers Joanne Francisco, Jeff Goldenbaum
Production Coordinators Erika Bettencourt, Ethan Christy
Production Assistants Jamal Heravi, Jamie Pizzaro, Max Gellar
Craft Service Charlie Waters
Clim helped show Facebook users the ropes with this collection of playful how-to videos
A creative collaboration between Hornet and the Facebook Factory, the tutorials utilize live action, cel animation, and 2D character and design components to communicate a tangible sensibility to the spots. As Clim says, "We wanted to infuse the projects with fun concepts that people would really connect with, while making sure to not distract from, Facebook’s main message."
