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Polaroid 101: How Tos
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Polaroid 101: How Tos
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Client Polaroid
Director Andy Baker
Creative Director/EP Lucia Davies
Production Company Andy Baker Studio
Illustrator Toby Leigh
Additional illustration Doug John Miller
Storyboard Andy Baker
Animation Jac Clinch, Mathias Nielsen
Clean-up Animators Jamie Hobbs
Post-production Andy Baker Studio
Sound Skillbard
Instructional video on everything you need to know about Polaroid’s latest instant cameras.
Taking inspiration from classic informational style illustration and dry British humour, these short films take users through a step-by-step guide into how to use Polaroid’s Now & Now+ cameras, with a playful injection of irony and in the camera’s signature colour palette.
Featured as a standalone hero How-To video for users to learn everything about using their camera, the film was broken down into fun Steps for in-store, online and social across all Polaroid key regions and languages.