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Seamless - We Fueled This City
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Seamless - We Fueled This City
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Character
What we did
Itay Tevel
Director Andy Baker
Agency BBH
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Dez Stavracos, Lucia Davies
Editor Stephanie Andreou
Production Coordinator Riley Spencer
Pre Production:
Storyboard Artist Barry Reynolds
Art Direction Guy Field, Andy Baker
Character Designer Guy Field
Background Designers Pete Sharp, Guy Field
Background Artists Ivan Aguirre, Andres Padilla, Kathleen Gleeson, Greg Wilson
2D:
Animators Jared Deal, Tyler Dibiasio, Krystal Downs, Sami Healy, Hyo Bin Kang, Natalie Labarre, Sara Litzenberger, Harry Teitelman, Hazel Zheng
Cleanup Animation Andy Kennedy, Caitlin Fogarty, Jon Yellowhair
Compositors Tavet Gillson, John Harrison, Janelle Miau
Audio:
Sound Design/Mix Sound Lounge
Mixer Rob DiFondi
Music Walker Music
Executive Producer Stephanie Pigott, Sara Matarazzo
Music Coordinator Danielle Soury
Agency:
Chief Creative Officer Gerard Caputo
Creative Directors Diego Fonseca, Scott Cooney, Jackie Anzaldi
Associate Creative Directors Liz Loudy, Casey Schweikert
Design Director Bruno Borges
Designer Rachel Hess
Business Director Alex Monger
Account Supervisor Shana Honig
Associate Account Manager Becky Tanner
Head of Production Ed Zazzera
Executive Producer Abbie Noon
Strategy Director Alex Beerden
Communications Strategy Director Zack Green
Business Affairs Librado Sanchez, Cristina Chouza
Client:
VP, Brand Marketing and Creative Jessica Burns
Manager, Brand Marketing Laura Ferguson
Creative Director Sean Donohue
Senior Associate, Brand Marketing Katie Greenbaum
Coordinator, Brand Marketing Marie Meadows
Pizza Rat makes a cameo in this anthemic homage to the real NYC.
Paying homage to a city as iconic as New York is a formidable task, but Andy approaches it with a style that remarkably mirrors the city itself. Bursting with tireless energy, vibrant diversity, and organized chaos, Andy's animation captures the essence of New York—a metropolis teeming with a kaleidoscopic cast of characters that come and go almost as quickly as eye contact with a stranger on a New York City subway.
The spot thrives on multiple levels: the pun-filled hit theme song, the nostalgia-inducing concept of a two-decade bike ride down memory lane, and the animation that ties it all together. The animation excels through breathtaking character design and a beautiful expression of being in on the joke. Celebrating a city like New York demands an accurate portrayal of New Yorkers and a knowing wink that fosters a shared sense of community—a subtle affirmation that "we are, and always have been, in this together."
