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[

Seamless

]

Seamless - We Fueled This City

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Discipline
2D
Animation
Character

Director

Andy Baker


Agency

BBH


Executive Producer

Hana Shimizu


Head of Production

Sang-Jin Bae


Development Producer

Kristin Labriola


Producer

Dez Stavracos, Lucia Davies


Editor

Stephanie Andreou


Production Coordinator

Riley Spencer


Pre Production

Storyboard Artist

Barry Reynolds


Art Direction

Guy Field, Andy Baker


Character Designer

Guy Field


Background Designers

Pete Sharp, Guy Field


Background Artists

Ivan Aguirre, Andres Padilla, Kathleen Gleeson, Greg Wilson


2D

Animators

Jared Deal, Tyler Dibiasio, Krystal Downs, Sami Healy, Hyo Bin Kang, Natalie Labarre, Sara Litzenberger, Harry Teitelman, Hazel Zheng


Cleanup Animation

Andy Kennedy, Caitlin Fogarty, Jon Yellowhair


Compositors

Tavet Gillson, John Harrison, Janelle Miau


Audio

Sound Design/Mix

Sound Lounge


Mixer

Rob DiFondi


Music

Walker Music


Executive Producer

Stephanie Pigott, Sara Matarazzo


Music Coordinator

Danielle Soury


Agency

Chief Creative Officer

Gerard Caputo


Creative Directors

Diego Fonseca, Scott Cooney, Jackie Anzaldi


Associate Creative Directors

Liz Loudy, Casey Schweikert


Design Director

Bruno Borges


Designer

Rachel Hess


Business Director

Alex Monger


Account Supervisor

Shana Honig


Associate Account Manager

Becky Tanner


Head of Production

Ed Zazzera


Executive Producer

Abbie Noon


Strategy Director

Alex Beerden


Communications Strategy Director

Zack Green


Business Affairs

Librado Sanchez, Cristina Chouza


Client

VP, Brand Marketing and Creative

Jessica Burns


Manager, Brand Marketing

Laura Ferguson


Creative Director

Sean Donohue


Senior Associate, Brand Marketing

Katie Greenbaum


Coordinator, Brand Marketing

Marie Meadows

‍

A two-decade-long bike ride down memory lane.

Paying homage to a city as iconic as New York is a formidable task, but Andy Baker Studio approaches it with energy as relentless as the city itself.

‍

Vibrant diversity and organized chaos are showcased in the pun-filled theme song as well as the jam-packed design and animation.

‍

From hurricanes to hot dogs, showtime to showering in the kitchen, and even a Pizza Rat cameo, this campaign tells a story every New Yorker knows.

‍

Directed by

Andy Baker Studio

Vibrant diversity and organized chaos are showcased in the pun-filled theme song as well as the jam-packed design and animation.

‍

From hurricanes to hot dogs, showtime to showering in the kitchen, and even a Pizza Rat cameo, this campaign tells a story every New Yorker knows.

‍

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 [

Black Rabbit

]

Black Rabbit

@2001 — 2026
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Hornet



New York

594 Broadway Suite 1010
New York NY 10012
Creative Studio



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