[
Traditional Medicinals
]
Traditional Medicinals - Good Digestion
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Director Natalie Labarre
Client Traditional Medicinals
Production Co Hornet
Managing Director Hana Shimizu
Head of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Hana Shimizu
Production Supervisor Dez Stavracos
Producer Sarah Kamaras
Assistant Editor Hyeseung KimPre Production
Storyboard Artist Natalie Labarre
Character Designer Natalie Labarre, Jonas Mosesson
2D Prep Rory Dise
Environment Designer Natalie Labarre, Sara Litzenberger, Otilija Morozaitė2D
Art Director Natalie Labarre
Lead Animator Ty Enos
Animator Ty Enos, Carlos de Faria
Jr Animator Rory Dise
Cleanup Animator Rory Dise, Ty Enos, Hyo Bin Kang, Sandrine Han Jin Kuang, Natalie Labarre
Animator/Compositor Otilija Morozaitė, Henry Pak, Arm Sattavorn, Seongjin Yoon
Agency BSSP
CD/Art Director Ed Patterson
CD/Art Director Justin Hargraves
CD/Copywriter Jeff Hornung
Art Director Sarah Ross
Copywriter Rodd Naimi
Dir. Prod Liz Corsini
Sr. Producer Tess Rockers
Business Affairs Kelly Ingles
Account Director AJ Marino
Account Supervisor Megan Siewert
In this spot, Natalie Labarre blends a utopian array of elegant textures and calming transitions to create a ethereal and atmospheric vibe.
Bathed in organic lighting, guided by cinematic camera moves, and colored in an earthen palette, the natural elements of the Traditional Medicinals brand are on full ethereal display. Here, the spotlight belongs to nature's elements, with the characters and backgrounds assuming a more graphic presence while the tea-inspired flora takes on richer, vibrant hues. This deliberate contrast not only captivates the eye but also imparts a soothing quality, creating a visually harmonious ambiance.
In each enchanting film, there's a pivotal moment where the protagonist transitions from stress to sipping to bliss. The act of sipping the tea not only elicits an immediate sense of calm and tranquility but also initiates subtle glimpses of the Traditional Medicinals brand. Plants sprout around the edges, dandelions gently drift across the frame, and the sun bathes the scene in its warm glow. These precursory transformations not only propel the narrative forward but also contribute to the overall blissful atmosphere of the films.
