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Sony - Turtle Cam
]
Sony - Turtle Cam
Industy
Spotify
Discipline
Live Action
What we did
Itay Tevel
Directors Lernert & Sander
Client Sony
Creative Direction Lernert & Sander X Mori Inc.
Production Co Hornet
Executive Producers Hana Shimizu & Zack Kortright
Producer Cathy Kwan
Line Producer Nancy Marks
Director of Photography Zak Mulligan
VFX Supervisor Craig Sylvester
Editor Oscar Marmelstein (Ambassadors)
Post-Production Editor Stephanie Andreou
Production Manager Heather Semer
Production Designer Jerry Bloehm
Prop Master/Rigger Shane Bell
Animal Wrangler Stacey Marino
Gaffer Sean Gray
Key Grip Sam Hassell
Pre-Viz Matt Parent
Compositors Herculano Fernandes, Ted Wiggin
Lighting & Rendering Michael Marsek
Music & Sound Design Diederik Idenburg (MOST)
Colorist Brian Krijgsman (Ambassadors)[Stinkdigital]
Executive Creative Director Benjamin Hughes
Executive Producer Erica Kung
Producer Luciana Alamo
Creative Agency Mori Inc. / Lernert & Sander
Production Company Hornet / Stinkdigital
How do you show Sony's Action Cam’s slow-motion capabilities? Hire some turtles.
Sander's task was to encapsulate the remarkable slow-motion quality of the Sony Action Cam, and the thrill of the concept lies in the idea that even a turtle could effortlessly handle this user-friendly camera.
In the unhurried world of a turtle, everyday life seems even more lackluster when seen through the lens of a camera. However, the introduction of a herd of dogs injects a burst of action into the narrative. What makes this spot truly magical is the camera's unique ability to maintain the turtle's leisurely viewpoint while capturing the thrilling slow-motion spectacle of the dogs' bouncing hair as they dash down the track. The result? A captivating visual journey culminating in a glorious slow-motion photo finish, showcasing the remarkable capabilities of the Sony Action Cam.
