[
Black Rabbit
]
Black Rabbit
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
ELASTIC.tv
Design Studio Elastic
Creative Directors Margherita Premuroso, Neil Kellerhouse
Designer Margherita Premuroso
Animators Margherita Premuroso, Lorenzo Varisco
Producer Angela Shin
Studio Manager Jake Savage
Head of Production Jillian Lynes
Executive Producers Kate Berry, Paul Makowski
Managing Director Eve Kornblum
A haunting title sequence for a new Netflix thriller about two brothers and their unbreakable bond.
The title sequence captures the dark, mysterious atmosphere of the series, set in New York and centered on the fraught relationship between two very different brothers.
Working with graphic designer Neil Kellerhouse, Margherita crafted a painterly yet minimal aesthetic—clean, readable, and rich in auteur-style illustration.
Netflix provided key visual elements from each episode, which the team wove together through dynamic transitions reflecting a story full of intertwined plots and mechanisms, where one action triggers another, cascading into different places and involving different people, all somehow revolving around the Black Rabbit restaurant.
Each sequence opens on a close-up that transforms from one object to another, slowly revealing that all are reflected within the eye of a rabbit standing before the restaurant—an all-seeing eye uncovering the truths behind The Black Rabbit.