[
Black Rabbit
]
Black Rabbit
Design Studio
Elastic
Creative Directors
Margherita Premuroso, Neil Kellerhouse
Designer
Margherita Premuroso
Animators
Margherita Premuroso, Lorenzo Varisco
Producer
Angela Shin
Studio Manager
Jake Savage
Head of Production
Jillian Lynes
Executive Producers
Kate Berry, Paul Makowski
Managing Director
Eve Kornblum
A haunting title sequence for a new Netflix thriller about two brothers and their unbreakable bond.
The title sequence captures the dark, mysterious atmosphere of the series, set in New York and centered on the fraught relationship between two very different brothers.
Working with graphic designer Neil Kellerhouse, Margherita crafted a painterly yet minimal aesthetic—clean, readable, and rich in auteur-style illustration.
Netflix provided key visual elements from each episode, which the team wove together through dynamic transitions reflecting a story full of intertwined plots and mechanisms, where one action triggers another, cascading into different places and involving different people, all somehow revolving around the Black Rabbit restaurant.
Each sequence opens on a close-up that transforms from one object to another, slowly revealing that all are reflected within the eye of a rabbit standing before the restaurant—an all-seeing eye uncovering the truths behind The Black Rabbit.
Netflix provided key visual elements from each episode, which the team wove together through dynamic transitions reflecting a story full of intertwined plots and mechanisms, where one action triggers another, cascading into different places and involving different people, all somehow revolving around the Black Rabbit restaurant.
Each sequence opens on a close-up that transforms from one object to another, slowly revealing that all are reflected within the eye of a rabbit standing before the restaurant—an all-seeing eye uncovering the truths behind The Black Rabbit.
