The title sequence captures the dark, mysterious atmosphere of the series, set in New York and centered on the fraught relationship between two very different brothers.

Working with graphic designer Neil Kellerhouse, Margherita crafted a painterly yet minimal aesthetic—clean, readable, and rich in auteur-style illustration.

Netflix provided key visual elements from each episode, which the team wove together through dynamic transitions reflecting a story full of intertwined plots and mechanisms, where one action triggers another, cascading into different places and involving different people, all somehow revolving around the Black Rabbit restaurant. 

Each sequence opens on a close-up that transforms from one object to another, slowly revealing that all are reflected within the eye of a rabbit standing before the restaurant—an all-seeing eye uncovering the truths behind The Black Rabbit.

‍