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Coca-Cola - Year of the Tiger

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Coca-Cola's Lunar New Year campaign blends Chinese folklore, illustration and sculpture in this modern-day folk tale.

During Lunar New Year, where family reunions and shared festivities mark the beginning of a new chapter, a generational gap emerges amidst evolving societal norms. Our narrative unfolds within this gap, revealing a family's rift healed by a serendipitous encounter with a runaway glass of Coca-Cola.

Textural and sculptural CG breathe life into vibrant and bold tiger characters, each shape meticulously crafted with intricate patterns adorning faces and stripes. Wooden marionettes and sculptures, showcasing diverse wood grains, enhance the visual richness. The tigers' movements play a pivotal role in shaping the narrative, seamlessly transitioning between animalistic behaviors and anthropomorphized expressions. Beyond mere aesthetics, these design choices narratively drive the story, symbolizing the reconciliation and reconnection that unfolds between the father and son.

Credits

Director Yves Geleyn
Client Coca-Cola
Production Co Hornet
Managing Director Hana Shimizu
Head of Creative Development Kristin Labriola
Producer Hanna Smith-Ide
Production Coordinator Madeline Metolius
Senior Editor Anita Chao
Assistant Editor Cole Bannick

Pre Production
Storyboard Artist Stephanie Dere
Environment Design Benjamin Plouffe
Character Design Alejandro Diaz
Matte Painting + Design Tristan Ménard
Junior Design Support Kaycee Nwakudo, Hannah Kim

CG
CG Lead Natalia Perez
CG Generalist Angeline Rivera
Jr.CG Generalist Joseph Chen
Models & Textures Constance Benson
Textures Alvin Bae
Additional Models Cecilia Puglesi
Modeling Support Kintan Chauhan
Rigging Josh Planz
Lighting & Rendering Cody Chen, Mohamed Sinbawy, Nicole Noel
Compositors Cody Chen, Mohamed Sinbawy, Nicole Noel
Animators Hee Jin Kim, Tom Shek, Meg Oswalt