New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
"One Lovely Day" is a vibrant celebration of global holiday gifting, brought to life through the 2D artistry of Andy Baker. The campaign features celebrity ambassadors such as Millie Bobby Brown, Coco & Breezy, and the Pandora Muses.
For Andy, this project posed an exciting challenge. Known for his character-focused 2D animation infused with bold colors and a passion for 90’s art, street-skate style, and music culture, he embraced the opportunity to refine his style. The goal was to create something slightly more realistic, feminine, and fashion-oriented—a venture that allowed Andy to showcase his versatile range. The most intriguing design challenge emerged in seamlessly blending the real world with the animated one. Balancing live action sequences with animations, and ensuring a harmonious interplay between the animated and tangible elements, became a rewarding creative pursuit.
Director Andy Baker
Client Pandora
Agency Malling
Production Company Andy Baker Studios
Executive Producer / Head of Production Lucia Davies
Storyboard Artist Yohann Auroux
Lead Character Designer Connie Van
Background Design Matthew Hernandez
Background Painting Ivan Aguirre, Andy Baker
Lead Animator Hannah Lau-Walker
Animators Kim Alexander, Andrew Clarke, Jac Clinch, Mara Fradella, Harriet Gillian, Ed Roberts, Sean Weston, Maki Yoshikura, Yu Knifeson
Clean-up & Colour Animators Alejandra Anguita, Leroy Ayton, Jamie Hobbs, Ned Mackness, Kat Michaelides, Katherine Spagenberg
Compositor Amanda LeMarco
Track ‘A Lovely Day’ Bill Withers
Sound Design Father
"All of the ambassadors are so iconic in their own right and it’s so important with character design to really get the essence of each person in there. It’s a balance of shape and line and forms and can sometimes be as simple as taking some lines away or isolating the unique features of each person but not making them too over the top."
