[
McDonald's
]
McDonald's - Pokemon Happy Meal
Client
McDonald's
Agency
Leo Burnett UK
Production Co
Hornet
Director
Yves Geleyn
Executive Producer
Greg Bedard, Marty Geren
Producer
Heather Hardin
Editor
Cole Bannick
CG Supervisor
Richard Kim
Cel Lead
Sami Healy
CG Lead
Angie Rivera
Art Director
Justin Burks, Yves Geleyn
Designer
Christy Lundy, Hannah Kim, Alisha Liu, Eliott Cigognetti, James Gilleard, Kelsey Robinson
Character Designer
Renaud Lavency
Matte Painter
Tristan Menard
Storyboard Artist
Maria Chou, Camillio Clauser, Peter Nguyen
Modeler
Constance Bensen
CG Generalist
Frank Lee, Nelson Mai, Natalia Perez Melendez, Angie Rivera
Cel Animator
Hyo Bin Kang, Josh Brennan, Matt Corsillio, Kelechukwu Nwakudu
CG Animator
Nick Christie, Anthony Travasio, Carlos Sandoval
Lighter
Alvin Bae, Laney Lai, Frank Lee
Compositor
Carl Mok, Herc Fernandes, Alex Harding, Ria Shinde, Nicole Noel
Colorist
Evan Shoonmaker
Production Coordinator
Aidan Erbter
Talent Coordinator
Jon Chun
Managing Partner
Hana Shimizu
Director of Production
Karen Lawler
Head of Creative Development
Kristin Labriola
Head of Production
Dez Stavracos
Head of CG
Pakorn Bupphavesa
An iconic collaboration gets a new mixed media look.
Pokemon have been spotted at McDonald’s for their new global Happy Meal campaign.
Yves Geleyn’s deft worldbuilding skills honor the creative essence of Pokemon in an all-new style: we designed a new look that is nostalgic yet fresh and completely unique to the brand collaboration.
It combines legacy media at the heart of the Pokemon brand- including manga, retro video games, and trading cards- with a modern, graphic sensibility and characters designed by Hornet Director Renaud Lavency. Everything from the buses to the bikers is a blend of our 2D, CG and VFX teams bringing their own special magic.
Since a global campaign needs a global environment, the cityscape was influenced by architecture from around the world. The use of minimal yet influential detail gives perceptible character without situating any scene too specifically.
Take a whirl around town and discover a new world for Pokemon and McDonald’s.
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It combines legacy media at the heart of the Pokemon brand- including manga, retro video games, and trading cards- with a modern, graphic sensibility and characters designed by Hornet Director Renaud Lavency. Everything from the buses to the bikers is a blend of our 2D, CG and VFX teams bringing their own special magic.
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Since a global campaign needs a global environment, the cityscape was influenced by architecture from around the world. The use of minimal yet influential detail gives perceptible character without situating any scene too specifically.
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