The ROM

The ROM - T-Rex

Live Action

Animation

Character

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The ultimate apex predator, in the comfort of your own home.

In this darkly comedic campaign for the Royal Ontario Museum, the mighty T-Rex steps into the 21st century to showcase remarkable facts about the prehistoric predators. The spots' conceit hinges on anticipation and outcomes that that never fail to surprise.

Credits

Client ROM
Agency Broken Heart Love Affair
CCO Craig McIntosh, Jaimes Zentil
Copywriter Shannon McCarroll
Executive Producer Erica Metcalf
Jr Producer Olivia Cousineau
VP, Client success Cass Farry
GAD, Client success Shannon Griscti
Supervisor, Client success Annabel Harding

Prod Skin and Bones film
Director Edward Andrews
EP Liane Thomas, Joan Bell
Producer Natalie Panacci
DOP Jordan Kennington
PM Peter Vanstone
AD Chris Simon
Location Norm Laco
Production designer Rudin Causi, KinoArt
Buyer Jennifer Tam
Props Pete Clifford
SFX Ron Stefaniuk

Editor Griff Henderson
Edit company Saints editorial
EP Michelle Rich
Assistant editor Sam Rousseau
VFX The Vanity
EP Stephanie Pennington
Colour Andrew Exworth
VFX supe Josh Clifton
VFX artist Adam Silcox-Vanwyk
Sound design/Music Berkeley

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