Clim Studio began with a Conceptual Thread of words that reflected the spirit of the brand. Those words became key values that can be combined to create beautiful short slogans that guided the whole communication package.

The rebrand combines Helia's Mediterranean roots with a nature-infused elegance. The nature-inspired color palette took cues from Helia’s products. Combined with contemporary typography and dynamic layouts, the design language gives the brand a modern editorial look.

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