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WhatsApp - Empire State Building

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A city-wide campaign for WhatsApp x Mercedes F1 includes the first ever animated film screened on this NYC landmark.

The Empire State Building gets lit up for a city-wide WhatsApp x Mercedes F1 campaign. Helmed by Director duo Laser Days, this was the first ever animated film custom-designed for the iconic landmark.
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The 3 minute film weaves through New York City in a thrilling race that centers the all-new WhatsApp F1 car emoji.
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Our 3D car design transcended the screen and got built to cruise down 5th avenue alongside the official Mercedes F1 car, which was driven by celebrated racer, Lewis Hamilton.

Credits

Client WhatsApp
Production Co Hornet
Director Laser Days
VFX Creative Director / Head of 2D Evan Schoonmaker
Associate Creative Director Lew Wu
Executive Producer Cathy Kwan
Producer Nico Benenati
Senior Editor Anita Chao
CG Lead Alex Futtersak
Concept Designers Elliot Cigognetti, Alex Futtersak, Corey Langelotti, Kelsey Robinson, Daniel Whitaker
Motion Designer Fede Cook, Thiago Steka, Raney Wilson
Character Designer Amália Lage
Storyboard Artist Sean Lattrell
CG Generalist Rocco Manta, Amir B Jahanbin, Jack Wedge
CG Animator Alec West
CG Environment Artist Joshua Clauss
Character & Prop Modeling Léo Rezende
Character Animator Anthony Traveiso
Character Rigging Henrique Ribeiro
Senior Compositor Matthew DeFranco
Compositor Matthew St. Leger, Soobum Park
Production Coordinator Aidan Erbter
Talent Coordinator Jon Chun
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Head of Production Dez Stavracos

Audio
Audio Post Heard City
Sound Design Midnight Snack
Managing Partner Gloria Pitagorsky
Sound Designer/Mixer Mike Vitacco
Head Of Production Jackie James
Executive Producer Liana Rosenberg
Senior Producers B Muñoz, Nick Duvarney
Assistant Producer Dylan Stetson
Assistant Mixers Oddy Litlabo, Zoltan Monori, Chenoa Tarin, Virginia Wright