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McDonald's - Always Working
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McDonald's - Always Working
Industy
Spotify
Discipline
Stop Mo
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Director Yves Geleyn
Agency Leo Burnett UK
Production Co. Hornet
Executive Producer Hana Shimizu
Head of Production Greg Bedard
Development Producer Kristin Labriola
Producer Marty Geren
Live Action Producer Joel Kretschman
Director of Photography Toby Howell
Supervising Technical Director Sang-Jin Bae
Editor Stephanie Andreou
Production Coodinator Erika Bettencourt
Technical Director Juan Carlos Cuadra
Storyboard Artists Carlos Ancalmo, Yves Geleyn
Designers Yves Geleyn, Anna Bron
Compositors John Mattiuzzi, John Harrison, Kit Lam, XiaoXiao Tang, Ted Wiggin, Craig Nowicki
Lead CG Juan Carlos Cuadra, Dan Fine
Modeling Dave Soto, Kintan Chauhan, Juan Carlos Cuadra
Texturing Juan Carlos Cuadra, Dan Fine, Susie Hong
Rigging Lee Wolland, Michael Altman
Lighting & Rendering Juan Carlos Cuadra, Dan Fine, Susie Hong
CG Animators Bill Burg, Nick Johanides, Andrew Boccio
Pre-Viz Bill Burg, Nick Johanides, Andrew Boccio
CG Layout Artist Nick Johanides, Bill Burg
Matte Painter Patrick O'Keefe
2d Animators Tavet Gilson, Nivedita Sekar
Motion Control Operator Anthony Jacques
Gaffer Michael Yetter
Electric Chris Clarke, Casey Wooden
Key Grip Jeremy Rodriquez
Grip Rick Morrison
Stop Motion Animators Pete List, Matt Christensen, Maxwell Sorensen
Art Director Elise Ferguson
Fabricators Tim McDonalds, Peter Erickson, Matt Christensen, Hillary Barton, Matt McGlade, Ben Kress, Kelsey Knight Mohr, Nellie Davis, Ester Kislin, Casey Follen, Connie Chan, Kerry Coutu, Alex Russi, Royal Jarmon
Interns Kelsey Brewer, Madow Tsai
Agency Leo Burnett UK
Agency Producer Bruce Macrae
Agency Creative Directors Rik Brown and Jon Fox
Agency Creatives Matt Collier and Wayne Robinson
Agency Account Director Sarah Kay
Agency Account Manager Alisa McQuaid
Music & Sound Design Ant Food
VO Artist Philip Glenister
Follow a group of miniature workers in the English countryside as they make the Happy Meal even happier.
In the world of stop motion, an art form brimming with authenticity and a human touch, we find a medium that beautifully encapsulates the essence of storytelling. Much like the McDonald's brand's continual journey toward a healthier future, each frame of the stop-motion narrative symbolizes incremental steps toward a grander vision. Frame by frame, the storytelling method captures the essence of gradual transformation, embodying the brand's commitment to constant improvement.
The success of this miniature world lies in its masterful play with proportion and scale. Nestled within a serene countryside setting, life-sized Happy Meal boxes take on the role of towering buildings, creating a whimsical landscape where miniature characters engage in unexpected and delightful interactions. This clever interplay of life-sized and pint-sized elements infuses the spot with a sense of joy and humor, offering a delightful journey through the McDonald's message brought to life.
