[
Chobani - Non-Dairy
]
Chobani - Non-Dairy
Industy
Spotify
Discipline
Stop Mo
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Director Peter Sluszka
Client Chobani
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Senior Producers Cathy Kwan, Niki DiCesare
Senior Editor Anita Chao
Editor Stephanie Andreou
Production Coordinator Riley Spencer
Pre Production
Storyboard Artist Kathleen Gleeson
Designer Anna Bron
Live Action
Line Producer Joel Kretschman
Director of Photography Ivan Abel
Motion Control Operator Richard Coppola
Animator Matt Christensen, Matt Somma, Amy Greenspan
Gaffer Michael Yetter
Key Grip Garrett Cantrell
Swing Chris Clarke
Fabricators Ben Kress, Tiffany Chan, Melissa Chow, Jackie Nash, Matt Sharenbroich
On Set Rigger Tim McDonald
Prod Assistant Tim Kuhl
Post Production
Compositor John Harrison
Color Correct Matt Rosenblum
Director Peter Sluzska launched Chobani's plant-based, non-dairy yogurt in this fully stop-motion campaign.
Swaying palm trees, flitting hummingbirds, hand-made fruit, and bursting coconuts draw you into a vibrant papercraft paradise that you will never want to escape.
This spot for Chobani is a canvas for its brand ethos, mirroring the Turkish meaning of “Chobani” as “shepherd”— a nod to the hard-working and compassionate spirit of mountain farmers. While Peter and his team might not till the mountainous fields, their dedication is undoubtedly in line with this ethos. This papercraft jungle book they've cultivated is more than a feast for the eyes; it's proof that commitment to craft and a devotion to detail are the secret ingredients in creating something truly memorable.
