[
FDA
]
Little Lungs - Birthday
Director
Peter Sluszka
Executive Producer
Hana Shimizu, Zack Kortright
Head of Production
Sang-Jin Bae
Development Producer
Kristin Labriola
Producer
Anna Lauren Tufekci
Line Producer
Joel Kretschman
Senior Editor
Anita Chao
Character Design
Margaux Zinsner
Environment Design
Bryan Lashelle
Additional Design
Clayton Stillwell, Dupp Du
Storyboards
David Zung
Composite Lead
John Mattiuzzi
Compositors
Ted Wiggins, Xiaoxiao Tang
Director of Photography
Ivan Abel
Motion Control Operator
Richard Coppola
Gaffer
Michael Yetter
BB Electric
Chris Clarke, Austin Locicero
Key Grip
Jeremy Rodriquez, Garrett Cantrell, Adam Lordi
2nd Grip
Rick Morrison, Phil Yu Darcy Schlitt
Animators
Pete List, Matt Somma, Matt Christensen, Ron Cole
Art Director
Tim McDonald
Fabricators
Peter Erickson, Ben Kress, Melissa Chow, Hillary Barton, Maxwell Sorensen, Illya Smelansky, Michael Lawrence, Royal Jarmon Matt McGlade, Samantha Smith
Fabrication Interns
Kelsey Brewer, Madow Tsai, Sami Kerwin, Dorthy Thielsen
3D Modeler
Rachel Kwak
Agency
FCB New York
Chief Creative Officer EVP
Ari Halper
Executive Creative Director EVP
Gary Resch
Creative Director
Liem Nguyen
Creative Director
Justin Chen
Art Director
James Meiser
Copywriter
Cecile Robertshaw
Agency FCB Production
Executive Producer
Stacy Flaum
Business Manager
Pamela MacGillivray
FCB Account Management
Group Management Director EVP
Jeff Tarakajian
Group Management Director SVP
Suzanne Santiago
Account Director VP
Dimas Adiwiyoto
Account Director
Earl Adams
Account Supervisor
Mallika Rao
Account Supervisor
Jared Shell
FCB Strategy
Strategy Director VP
Mark Hall
The tobacco-tinged "Little Lungs" attempts to be cool and join in normal teen life.
In this unconventional spot for the FDA, Little Lungs yearns to fit in with his healthy, pink-lung peers and partake in typical teen activities. However his stunted growth, a consequence of smoking, becomes a relentless and oftentimes violently comedic obstacle.
This campaign strategically engages with a teenage audience, infiltrating digital platforms like YouTube, Facebook, Snapchat, and Instagram.
Targeting at-risk teens navigating chaotic lifestyles, marked by lower socioeconomic and educational levels, the campaign tackles the stressors unique to this demographic, emphasizing the real cost of smoking on their well-being.
This campaign strategically engages with a teenage audience, infiltrating digital platforms like YouTube, Facebook, Snapchat, and Instagram.
Targeting at-risk teens navigating chaotic lifestyles, marked by lower socioeconomic and educational levels, the campaign tackles the stressors unique to this demographic, emphasizing the real cost of smoking on their well-being.
