New York
Los Angeles
Representation
US
London
Isabella Parish
Ciaran Bennett
Asia & Australia
Germany
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Sander Plug takes the reins in a film series for the esteemed French luxury brand Longchamp, crafting a fresh promotional campaign for their most iconic handbag. Through abstract dance sequences and handbags intricately folded like delicate French pastries, Sander unfurls a delightful narrative, ensuring the campaign carries no excess baggage. Each frame embodies the essence of Le Pliage as more than a mere accessory, but a masterpiece of craftsmanship and style.
Director Sander Plug
Client Longchamp
CEO Jean Cassegrain
MD/Artistic Director Sophie Delafontaine
CMO Marie-Laure Dubuisson
Project Manager Marie Coumes
Agency Fred & Farid
Chief Creative Officers Fred & Farid
Managing Director Severine Autret
Creative Director Chelsea Steiger
Writer Hilary Smith
Account Executive Leslie Hatchwell
Agency Producer Agnes Bouille
Photography Sander Plug
Executive Producer Maarten Le Roy
Producer Marie-Hélène Van Quickenborne
DOP Patrick Otten
Styling Thomas Vermeer
Choreography Alexis Blake
First AD Jurriaan Rohde
Art Jelier & Schaaf
Hair La Toya Velberg
Make-Up Mascha Meyer
Models Femke Huijzer @michamodels – Cathy Wolf @futurefacesmodels – Wioletta Rudko @skinsmodels – Jingjing Mao @paparazzimodels – Alanna Archibald, Jean Augnet, Manu ten Kate @thefashioncomposersagency
Post Production The Compound
Music Diederik Idenburg
