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Tractor - Escape the Ordinary
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Tractor - Escape the Ordinary
Industy
Spotify
Discipline
2D
What we did
Itay Tevel
Industy
Spotify
Discipline
Animation
What we did
Itay Tevel
Industy
Spotify
Discipline
Character
What we did
Itay Tevel
Director Andy Baker
Creative Director Lucia Davies
Client Tractor
Production Co Hornet
Managing Partner Hana Shimizu
Director of Production Karen Lawler
Head of Creative Development Kristin Labriola
Executive Producer Greg Bedard
Head of Production Dez Stavracos
Associate Producer Madeline Metolius
Additional Producing Nico Benenati
Senior Editor Anita Chao
Assistant Editor Cole Bannick
BTS Editor Matthew Sandager
Production Coordinator Ali Reed, Judy Tam
Talent Coordinator Lizzy Dolce
Pre Production
Storyboard Artist Sami Healy, Andy Baker
Character Designer José Domingo, Kaycee Nwakudu
2D Prep Ty Enos
Environment Designer José Domingo, Bryan Jimenez, Andy Baker, Guy Field, Cristian Martinez, Pete Sharp, Hannah Kim, Erin O'Connor, Ollie Scott
2D
Animation Director Support Natalie Labarre
Animators Sami Healy, Ty Enos, Hyo Bin Kang, Matthew Corsillo
Jr Animator Kaycee Nwakudu, Mamadou Barry
Cleanup Animators Hazel Zheng, Josh Brennan, Ciara Bresnahan, Amália Lage
Lead Compositor Tavet Gillson
Compositor Ted Wiggin, Bil Thompson, Tavet Gillson
BTS Compositor Tavet Gillson
Motion Design
Designer / Animator Tavet Gillson
Audio
Sound Company Mophonics
Sound Designer Jeff Bryon
Mix Engineers Stephan Altman, Calvin Rezen
Executive Creative Producer Jean Scofield
Creative Producer Kris Roggemann
Associate Producer Chrissy Mihaljevic
Vocals Valerie June
Agency Progress Studios
Client Tractor Beverage Co.
Follow one courageous cup as it seizes the moment to escape to greener pastures in the spot for Tractor Beverage.
Hornet Director Andy Baker delivers an outside-the-box take on the traditional beverage spot for Tractor Beverage Co. In this cinematic 2D adventure, we are transported to an indoctrinated city and follow one courageous cup as it seizes its moment to escape to greener pastures. This action-packed thrill ride is loaded with classic film references and tropes for the cinema buffs in the audience. Join us on this thrilling adventure.
To illustrate the current beverage landscape dominated by legacy soda conglomerates, and the fresh transparency that Tractor provides, Andy Baker brought to life a story of a cup on a journey from indoctrination to choice.
After witnessing a dystopia where the world is run on only four choices of beverage, our hero cup devises a plan and rockets out of the homogenous city toward a crisp, organic oasis of Tractor beverages.
The team wanted the story to explain Tractor's ethos of creating a cleaner, healthier planet through better organic beverages in an irreverent, over the top, action-packed way.
