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Land O' Lakes - Tub Butter Diaries
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Land O' Lakes - Tub Butter Diaries
Industy
Spotify
Discipline
Stop Mo
What we did
Itay Tevel
Director Kyle Bean
Agency The Martin Agency
Production Co. Hornet Inc.
Executive Producer Hana Shimizu
Head of Production Sang-Jin Bae
Development Producer Kristin Labriola
Producer Dez Stavracos
Line Producer (live-action) Patrick Duguid
Editor Ezra Sumner
Pre Production
Storyboard Artist Elena Manetta
Set Designer Kyle Bean
Style Frames Bryan Lashelle
Sign Typography Design Nicholas Fredrickson
Live Action
Director Kyle Bean
Line Producer Patrick Duguid
Assistant Director Ezra Sumner
Director of Photography Toby Howell
VFX Supervisor John Mattiuzzi
Food Stylist Lucy Ruth Hathaway
Food Stylist Assistant Lizzie Wedderburn
1st AC Jon Mitchell
1st AC stop motion Max Halstead
Gaffer Robin Brigham
Electric & Grip Paul Burns, Rob Stewart
Stop Motion Animator Andy Biddle
Stop Motion Animator Assistant Luke George
Animation Rigger Robin Jackson
Production Designer Jack Kirby
Lead Model Maker Tim Warren
Model Maker Emma Rose Dade, Victoria Lees
Art Dept. Assistant Henry Rollins
Model Maker Trainee Jason Larcombe
Script Supervisor Jane Fryers
VTR Chaz Northam
DIT Vlad Martins
Production Manager Katie Keith
Production Assistant Charlie Jones
Production Runner Charlie Doris
Studio Manager Elizabeth Day
Catering Konrad Lindholm
Talent Agency Hired Hands
Talent Mirabel Stuart
Post-Production
Lead Compositor John Mattiuzzi
Compositor Rachel Rardin, John Stanch, Xiaoxiao Tang
Colorist Evan Kultangwatana
Audio
Audio Post Facility Rainmaker
Producer Kristin O’Connor
Sound Designer and Mixer Mike O’Connor
Custom Music Lullatone
Agency
SVP, Executive Creative Director Andy Azula
SVP, Creative Director Anne-Marie Hite
Associate Creative Director Tara Gorman
Senior Copywriter Lassiter Stone
Executive Producer Pamela Mahan
VP, Group Account Director Carey Ely
Account Supervisor Sarah Smith
Junior Content Producer M.A. Williams
Project Manager Stephanie Strickland Ashworth
Financial Affairs Manager Elizabeth Moore
Business Affairs Supervisor Alice Isner
Client
Chief Marketing Officer Tim Scott
Director, Integrated Marketing Julia Anderla
Marketing Director Catherine Fox
Director, Test Kitchens Becky Wahlund
Charming miniatures and spreadable butter meet in this smart, simple campaign for Land O Lakes.
Collaborating with a team of expert craftspeople, Kyle orchestrated the creation of a delightful miniature farm-scape, magically brought to life through stop-motion animation. Much like the smooth, spreadable nature of Land O'Lakes butter, the intricately crafted farm elements gracefully traverse the tabletop, seamlessly converging like the pieces of a captivating jigsaw puzzle.
The film weaves together two essential concepts: the farm-to-table journey of Land O'Lakes products and the effortless spreadability of the butter itself. From the meticulous set design to the subtle subtext, textures, and techniques, each detail contributes with precision and purpose, enriching the narrative in a subtly profound manner. The harmonious dance between live action and stop-motion animation breathes life into the dual-concept storyline. The fabricated farm scene draped upon a real-world dining table symbolizes the farm-to-table ethos, while the miniature world unfolding hints at the graceful way butter curls as it spreads.
