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[

Land O'Lakes

]

Land O' Lakes - Tub Butter Diaries

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Discipline
Stop Mo

Director

Kyle Bean


Agency

The Martin Agency


Production Co.

Hornet Inc.


Executive Producer

Hana Shimizu


Head of Production

Sang-Jin Bae


Development Producer

Kristin Labriola


Producer

Dez Stavracos


Line Producer (Live-Action)

Patrick Duguid


Editor

Ezra Sumner


Pre Production

Storyboard Artist

Elena Manetta


Set Designer

Kyle Bean


Style Frames

Bryan Lashelle


Sign Typography Design

Nicholas Fredrickson


Live Action

Director

Kyle Bean


Line Producer

Patrick Duguid


Assistant Director

Ezra Sumner


Director of Photography

Toby Howell


VFX Supervisor

John Mattiuzzi


Food Stylist

Lucy Ruth Hathaway


Food Stylist Assistant

Lizzie Wedderburn


1st AC

Jon Mitchell


1st AC Stop Motion

Max Halstead


Gaffer

Robin Brigham


Electric & Grip

Paul Burns, Rob Stewart


Stop Motion Animator

Andy Biddle


Stop Motion Animator Assistant

Luke George


Animation Rigger

Robin Jackson


Production Designer

Jack Kirby


Lead Model Maker

Tim Warren


Model Maker

Emma Rose Dade, Victoria Lees


Art Dept. Assistant

Henry Rollins


Model Maker Trainee

Jason Larcombe


Script Supervisor

Jane Fryers


VTR

Chaz Northam


DIT

Vlad Martins


Production Manager

Katie Keith


Production Assistant

Charlie Jones


Production Runner

Charlie Doris


Studio Manager

Elizabeth Day


Catering

Konrad Lindholm


Talent Agency

Hired Hands


Talent

Mirabel Stuart


Post-Production

Lead Compositor

John Mattiuzzi


Compositor

Rachel Rardin, John Stanch, Xiaoxiao Tang


Colorist

Evan Kultangwatana


Audio

Audio Post Facility

Rainmaker


Producer

Kristin O'Connor


Sound Designer and Mixer

Mike O'Connor


Custom Music

Lullatone


Agency

SVP, Executive Creative Director

Andy Azula


SVP, Creative Director

Anne-Marie Hite


Associate Creative Director

Tara Gorman


Senior Copywriter

Lassiter Stone


Executive Producer

Pamela Mahan


VP, Group Account Director

Carey Ely


Account Supervisor

Sarah Smith


Junior Content Producer

M.A. Williams


Project Manager

Stephanie Strickland Ashworth


Financial Affairs Manager

Elizabeth Moore


Business Affairs Supervisor

Alice Isner


Client

Chief Marketing Officer

Tim Scott


Director, Integrated Marketing

Julia Anderla


Marketing Director

Catherine Fox


Director, Test Kitchens

Becky Wahlund

Charming miniatures and spreadable butter meet in this smart, satisfying campaign.

Kyle Bean orchestrated the creation of a delightful miniature farm-scape brought to life through stop-motion animation. The intricately crafted farm elements gracefully traverse the tabletop, seamlessly converging like the pieces of a jigsaw puzzle.

‍

The film weaves together two essential concepts: the farm-to-table journey of Land O'Lakes products and the effortless spreadability of the butter itself. From the meticulous set design to the subtle textures, and techniques, each detail contributes to these concepts with precision and purpose.

‍

Directed by

Kyle Bean

The film weaves together two essential concepts: the farm-to-table journey of Land O'Lakes products and the effortless spreadability of the butter itself.

From the meticulous set design to the subtle textures, and techniques, each detail contributes to these concepts with precision and purpose.

“My approach is to distill an idea and simplify visuals so that we allow our core message to shine through in a smart way.”

Land O'Lakes
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