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Honda - Happy Honda Days

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Peter Sluszka

Honda and RPA came to Hornet to help build a holiday sales campaign that would stand out from typical CG holiday spots.

In a festive collaboration between Honda, RPA, and Hornet, the quest for a standout holiday sales campaign that would defy the norms of typical holiday spots. Hornet rose to the challenge by bringing together the visionary talents of Sam Mason, a CG wizard, and Peter Sluszka, a stop-motion virtuoso. Their synergy unwrapped the world of "Happy Honda Days" using the most iconic and nostalgic holiday material of all: wrapping paper. The magic unfolds through a bespoke blend of stop-motion and CGI animation, setting this campaign apart from the typical holiday fare and infusing it with a nostalgic and iconic charm.

Credits

Director Peter Sluzska & Sam Mason
Agency RPA
Client Honda
Production Co Hornet
Executive Producer Hana Shimizu
Development Producer Kristin Labriola
Producer Matt Creeden
Editor Sam Stulin
Production Coordinator Riley Spencer

Pre Production
‍Storyboard Artist Carlos Ancalmo, Maria Chou, David Reuss, Randeep Katari
Designers Kim Dulaney, JJ Kim, Allison Abitbol, Natalie Labarre, Ashely Le Quere

Live Action
‍Producer Joel Kretschman
Director of Photography Ivan Abel
VFX Supervisor Eric Lane
Motion Control Operator Richard Coppola
Gaffer Michael Yetter
BB Electric Chris Clarke
Key Grip Garrett Cantrell, Balz Biellmann
BB Grip Kevin Bacon, Bill Hilferty, Paul Bolles
Animator(s) Pete List, Matt Christensen, Maxwell Sorensen
Stop Motion Riggers Tom McDonald, Patrick Zung, Brian Haimes, Maxwell Sorensen, Pete Erickson, Matt Scharenbroich
Scenic Artist Camille Labarre
Screen Printing Kingsland Printing
Prod. Assistant(s) Tim Kuhl, Colin Williams

CG
CG Lead Eric Lane
Animator Jordan Blit, Eric Chou, David Lee, Anderson Ko, Stephen Mann
Compositor Fred Kim, Herculano Fernandes, Aaron Baker, Manu Gaulot
Modeler Ivan Joy
CG Layout Artist Kwan Au
Pre-Viz Paolo Cogliati
Rigger Jared Eng
Lighting & Rendering Cristina Ku, Kwan Au
Look Development Cody Chen, Orges Kokoshari